Explore the best creative works
Problem Solved
Newsletter
Subscribe to The Drum Ink

Sections

Marketing can change the world.
Register The Drum Plus

Singapore

Latest marketing and advertising news for Singapore, including insights and opinions.

Never miss a beat, sign up to your newsletter
chinese new year

Singtel’s Chinese New Year film uses 5G-enabled tech to emphasize the importance of fami...
banking

BBDO Singapore’s plans to refresh CIMB’s banking playbook in ASEAN
TheDrum
Member Exclusive
Future of Media

Will the metaverse really be as inclusive as it promises to be?
Opinion

4 tips on how to own the room and be a better leader
Opinion

Enter the metaverse, the future of in-game advertising
Future of Media

Samsung signs deal with One Esports to create dedicated app for its devices
mastercard

Mastercard’s APAC EVP on the new rules of loyalty in a changing world
Twitter

Twitter promotes Mitchell Kreuch to vacant managing director of South East Asia role
johnnie walker

Johnnie Walker launches global campaign ‘The Walkers’ to help revive social spaces
Future of Media

Prudential creates AR filters on social media to teach importance of money
Opinion

Tackling affiliate marketing’s reputation problem in APAC
Opinion

Attention will become the new advertising currency and drive outcomes for brands
Opinion

The future of marketing is building a privacy-safe world
TheDrum
Member Exclusive
ecommerce

Why brands in Asia Pacific are turning to social selling
Brand strategy

Tiger Beer chooses football icon Son Heung-Min for its global Lunar New Year campaign
sustainability

Geneco and NParks highlight importance of sustainability for Chinese New Year
sustainability

Singapore’s GIC transforms advertising panels at bus stops into urban farms
Brand strategy

Behind oral brand Zenyum’s multi-sensorial Smile Gym in Singapore
Opinion

Key digital developments that marketers should consider in 2022
Future of Media

How Stellar Ace’s Project Campus Series plans to develop future marketing talent
Opinion

Asian esports will redefine entertainment in 2022
Brand strategy

Singapore Post blends traditional postcards and Instagram to spread festive love
Opinion

How procurement can take a front seat in a post-pandemic world across the APAC region
Opinion

Shopee on how brands can prepare for mega-sale season
Future of Media

Consumers in Asia Pacific want businesses to address their concerns around data security
Promoted

A marketers guide to diverse media planning
TheDrum
Member Exclusive
Future of Media

Inside Grab’s video strategy to reach more than 400 cities in South East Asia
TheDrum
Member Exclusive
Marketing & the marginalized

What the LGBTQ+ community in APAC want brands to know
TheDrum
Member Exclusive
Marketing & the marginalized

How brands can help support the LGBTQ+ community in Asia Pacific
Marketing & the marginalized

South East Asian consumers want brands to fight climate change and social issues
Opinion

Stay hungry, stay fearless: how women can step up to find their way to opportunity
Future of Media

SMRT and Mastercard gamify contactless payments on public transport with rewards campaign
domestic abuse

Immersive virtual museum aims to educate on the nuances of domestic violence
Future of Media

Singaporeans most at ease with automation at home, shopping and mobility
Promoted

TikTok and WPP on mastering creative, commerce and consumer influence
in-house

68% of APAC marketers to take media investment capability in-house
By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy