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Singapore

Latest marketing and advertising news for Singapore, including insights and opinions.

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E-commerce consumer spending hit $900bn in 2020

Independence over employment: the new talent revolution

media planning and buying

Behind Jolt Digital’s mission to bring more science to media planning

Will Durex’s rebranded packaging help solve its biggest challenge?

Future of Media

As trust in social platforms erodes, F&N looks to create meaningful DTC relationships

gender equality

How brands can play a role in raising up the next generation of female icons

Digital Transformation

‘The future of construction work is remote’: how the industry is preparing for a digital future

‘It is our responsibility to lend a voice’: SK-II on its new in-house film studio

Behind Singapore's Twitch taxi livestreams that aim to inspire future travel

Five steps to developing a content strategy

Digital Transformation

How Singapore transport firm ComfortDelGro is planning to overtake Grab and Go-Jek

Promoted

The future of creativity is audio: The Drum and Spotify podcast series

Digital Transformation

How froyo brand Sogurt’s pre-pandemic digital transformation efforts are paying off

Procter & Gamble (P&G)

P&G takes on gender stereotypes around domestic work in South East Asia

Future of Media

Why brands should enter the esports space with a purpose

Digital Transformation

South East Asian consumers give a thumbs up to brands' digital transformation efforts

Digital Transformation

What brands should know about the rise of gifting during the pandemic

All this talk about diversity, but marketing is still sexist as hell

As restaurants return in Singapore, Deliveroo bets on diners sticking with pandemic habits

Consumers are moving to conscious consumption, says Dick van Motman

Letter to my younger self: what I wish I knew as a young female creative

Singapore government launches digital tool to help business manage staff mental health

The post-pandemic workplace: lessons from Asia Pacific, as normality slowly resumes

‘We baked a great big lemon cake’: Yoga Movement on remaining flexible amid Covid-19

Future of Media

Can iPhone-only Clubhouse succeed in Android-dominated Asia Pacific?

Bringing your brand to life on TikTok: the creative process breakdown

Working from home is hard work, so what are businesses in APAC doing to support staff?

Future of Media

Why hyper-casual gaming is booming and what marketers should know

Digital Transformation

Building a virtual mall: inside Shopee and IMM’s partnership

Singapore's budget opens the way for an economy driven by data and creativity

Mental health & location: trends driving a more positive outlook for recruitment

Low-cost airline AirAsia flies its food delivery service into Singapore

Digital Transformation

Accelerating digital transformation and skills: key takeaways from Singapore's Budget 2021

Gym chain Fitness First has pivoted to address the fitness-at-home shift

Water Cooler Creative

Why Standard Chartered continues believing in banking with a cause

What marketers need to know about love, sex & marriage in Asia