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Singapore

Latest marketing and advertising news for Singapore, including insights and opinions.

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ecommerce

Greater choice and lower prices draw Singaporeans to foreign retailers online

Opinion

How do we upskill and reskill for the future of workforce and workplace?

Environment

Plastic waste and sustainable living top social issues according to APAC brand purpose stu...

Agency culture

WPP-owned Mindshare names Helen McRae as APAC CEO

The future of work

Singapore execs unsure of using tech to support employees in the new era of work

Future of Media

How Twitch became the 'cultural centre of gaming in APAC'

Future of Media

Alibaba and Tencent begin fintech collaboration: will western tech giants join them?

ecommerce

Lazada launches talent competition to find e-commerce leaders of tomorrow

Opinion

Marketers, turn up your attribution game for your happily ever after

Future of Media

Advertisers in APAC see lowest fraud in the world, but ad viewability needs improvements

Dentsu Group

Dentsu report predicts a shiny growth story for APAC markets in 2021 and beyond

ecommerce

‘Re-commerce’ on the rise in Asia Pacific as millenials turn to pre-owned items

Future of Media

YouTube rolls out Shorts globally after achieving more than 6.5 billion daily views

esports

Toyota renews partnership with One Esports for TGR GT Cup Asia

Promoted

‘The war of attention’: gaming brands on automation as the future of creative excellen...

Promoted

How creative, context and media quality can fast-track digital performance

creativity

ICYMI: watch J&J, Pomelo, SK-II, Singapore Tourism Board & more APAC interviews

gender equality

Population decline in APAC countries: why is the reproduction messaging not working?

Brand strategy

Mastercard study finds domestic flight activity and road trips lead travel sector recovery

Future of Media

Why media conglomerate Mediacorp is investing in esports talent in Asia Pacific

BBH

‘It’s a great equalizer’: why BBH has created a virtual office to snap up new talent

Diversity & Inclusion

Ikea and LGBT+ activist marketer on how brands can avoid virtue signalling this Pride

Future of Media

How will GrabAds use its first-party data in a post-cookie world?

Opinion

The state of mobile finance in 2021: growth trends and strategies

Euro 2020

Playing keepy-uppy: APAC sponsors of Euro 2020 find relevance through digital innovation

Facebook

Facebook says the future of commerce is conversational

Opinion

A mission to keep the internet free and open for all

Travel marketing

Reimagining Singapore during Covid: STB on keeping the country top of mind for travelers

Promoted

Digital makes creative more unpredictable, fragmented and harder to scale: can automation solve...

Digital Transformation

Glenfiddich on Asia’s importance and the shift toward home drinking

Opinion

You don’t know what will happen with your targeting but you can act on your creative now

Promoted

Can you have a commerce strategy that maximises sales and creates joy for shoppers?

Diversity & Inclusion

Circles.Life’s faux pas: where it went wrong and how to stop it happening again

Promoted

ZTE’s Summer Chen Zhiping on the brand’s pioneering digital transformation journey

Future of Media

Advertisers in South East Asia are funneling more ad dollars into mobile video advertising...

Brand purpose

Uniqlo rallies its marketing around core values of diversity and R&D

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