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Singapore

Latest marketing and advertising news for Singapore, including insights and opinions.

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esports

Foodpanda launches esports docuseries with One Esports

Digital Transformation

CMOs and CIOs are working closer due to the pandemic

Diversity & Inclusion

Global marketers are making headway with improving diversity in campaigns

Member Exclusive

esports

Why 'genba' is at the heart of Toyota's esports strategy

Digital Advertising

Watch the winners get revealed at The Drum Awards for Digital Advertising APAC

ecommerce

In-app purchases on the rise in South East Asia as consumers spend more online

The future of work

Employees and employers in APAC disagree on work arrangements post-pandemic

Social Commerce

Social commerce closes in on e-commerce as preferred channel for SEA consumers

Influencer marketing

Colgate and Nestle drop Singaporean influencer after alleged workplace harassment claims

esports

Oppo adds League of Legends World Championship sponsorship to its esports strategy

ethics

Most Singaporean consumers say they will not buy from brands with unethical partners

mental health

People in APAC facing immense mental health struggles due to Covid-19 pandemic and stigma

Member Exclusive

Brand strategy

How Axa has evolved its sports marketing playbook

Opinion

Less green is more green: sustainability or the ‘say-do gap’

Digital Transformation

Small businesses in Asia Pacific more resilient to withstand prolonged closures

Future of Media

Twitter invests in esports content after partnering with Emerge Esports

Future of Media

Singapore introduces new law to prevent foreign disinformation campaigns

The future of work

Business owners in Singapore are struggling to stay afloat due to the pandemic

Future of Media

Mediacorp to help clients measure brand uplift after bringing Brand Metrics onboard

Member Exclusive

Future of Media

Bloomberg APAC marketing lead: Brands continue to seek out storytelling with a purpose

Future of Media

Twitch gives GroupM insights into its audiences with new partnership

Singapore Press Holdings (SPH)

SPH Media Trust merges Chinese evening dailies as demand for print drops

mental health

Foodpanda boosts mental health offerings for employees with Intellect tie-up

wellbeing

Covid work arrangements leading cause of unhappiness for employees in South East Asia

Member Exclusive

ecommerce

How Danone and L’Oréal are capturing more growth in APAC with e-commerce platforms

Opinion

How the home is becoming a new battleground for e-commerce

jd.com

JD.com launches interactive mall with product interaction zones and holographic projection...

ecommerce

Marketers in South East Asia banking on festive shopping season to revive sluggish sales

Opinion

Why marketers should never stop learning

Member Exclusive

Experiential Marketing

Esports hotels, gaming gyms: how the fan experience is evolving

Opinion

The metaverse is a clean slate for the ad industry post-cookies

Future of Media

SPH shareholders vote in favour of hiving off loss-making media business

ecommerce

How can a brand stand out during Asia's crowded sales days?

Future of Media

Grab and GroupM join forces to help advertisers boost their e-commerce capabilities

Member Exclusive

Future of Media

Inside Starhub’s plan to drive conversions programmatically in a crowded telco market

Nike

How Nike’s app for Asian markets boosts brand strategy and digital transformation

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