Cannes-Do Festival Banner
New Business Agency Business

What’s behind Publicis, IPG and Omnicom’s recent on-pitch success?


By Sam Bradley | Senior Reporter

April 14, 2022 | 1 min read

Analysis of market data suggests holding companies Publicis, IPG and Omnicom have pulled in significantly more new business in recent months than rivals WPP and Dentsu. What’s behind the run of form?

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
New Business Agency Business

More from New Business

View all


Industry insights

View all
Add your own content +