Renault is readying an agency model which will see its media and creative shops, Omnicom’s OMD and Publicis respectively, “merged” into one. Both will work to the same set of KPIs and be led by a “chief operating officer” to be appointed by the car-maker.
'We can’t do without agencies, so we need to reinvent them’: Renault readies new model for Publicis and OMD
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