'We can’t do without agencies, so we need to reinvent them’: Renault readies new model for Publicis and OMD

By Jennifer Faull | Deputy Editor

September 28, 2018 | 1 min read

Renault is readying an agency model which will see its media and creative shops, Omnicom’s OMD and Publicis respectively, “merged” into one. Both will work to the same set of KPIs and be led by a “chief operating officer” to be appointed by the car-maker.

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