TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities.
As an official sponsor at Cannes 2019, RTL AdConnect is hosting a packed programme of events on its own private beach in the heart of the Croisette.
The programme focuses on topics such as proving the value of creativity; winning in the digital economy; creative strategy and how to reach the reluctant consumer; the new rules of brand purpose; and creating exceptional consumer experiences.
Headlining on Wednesday is Love Island winner Kem Centinay. Audiences can also hear from brands including Bose, Lastminute.com, Accor, Barilla,, Shell, and Dunkin’, and industry experts from Yospace, Discovery, Simulmedia, Merkle, BEN, Divimove, Ctzar, Edelman, ITV, Fremantle and TubularLabs.