What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these...
When it comes to the day that liberated some 4 million people from slavery, brands and marketers must be especially careful when delivering messages about it. United Airlines, Ancestry.com and SNIPES demonstrate how to launch Juneteenth-related...
It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout...
<p><strong>We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the <...
We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the definitive 100 best TV and video ads of...
Fancy a plate of Swedish Seedballs? That’s what’s on offer from Ikea and WWF Denmark, the brands having united for a campaign to raise awareness of biodiversity and the lack of wild habitats for endangered insects.
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Heineken Brazil has aired a completely black ad. The beer brand wanted to raise awareness and invite Brazilians to participate in its Green Energy Project.
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