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Jameson Irish Whiskey, Oreo & Ancestry raise spirits for St Patrick’s Day 2024

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By Audrey Kemp, LA Reporter

March 13, 2024 | 5 min read

Saint Paddy’s Day 2024 campaigns include Jameson Irish Whiskey’s new proposed holiday, Oreo’s rewards for rainbow hunters and Ancestry.com’s exploration into Irish history.

Oreo's St. Patrick's Day campaign

Oreo offers lucky rainbow hunters with a pot of frozen desserts. / Credit: Oreo

As the countdown to St Patrick’s Day on March 17 ticks away, brands have left consumers with a pot of creative gold.

Let’s explore the spirit behind festive campaigns from Bushmills, Jameson, Guinness and more leading brands.

Jameson, Colin Jost & Michael Che seek to usher in a new ‘St Patrick’s Eve’ tradition

Jameson Irish Whiskey aims to introduce a new tradition this year with its latest multichannel campaign – St Patrick’s Eve. The campaign, created in partnership with agency-of-record Ogilvy, stars SNL hosts Colin Jost and Michael Che and invites consumers aged 21+ to enter for a chance to attend a Times Square Countdown party on March 16, hosted by the stars, with flights and accommodations provided by Jameson.

Additionally, consumers can tune into the livestream of the ‘rock drop’ at JamesonSPE.com and invest in some limited-edition, streetwear-inspired jackets designed in collaboration with Jeff Staple’s Reed Art Department. Proceeds will support the Restaurant Workers’ Community Fund.

Oreo to reward rainbow hunters with a ‘Pot-o-Oreo Frozen Treats’

oreo campaign

As St Patrick’s Day approaches, Oreo is bringing a fresh twist to the celebration with the launch of new Oreo Mint Frozen Treats: Oreo Mint Bars, sandwiches and scoopable tub. To mark the occasion, Oreo, in collaboration with brand engagement company Fooji, is giving away ‘Pot-o-Oreo Frozen Treats’ to consumers who encounter rainbows from March 15 to 17.

To enter to win, they must share snapshots of rainbows in nature on Instagram Stories or X, tagging @oreo and using #OreoFrozenTreats and #Sweepstakes. The introduction of these additions to the lineup follows Oreo’s initial foray into the frozen aisle two years prior. Weber Shandwick lent creative support to this campaign.

Ancestry.com & Guinness explore and celebrate Irish heritage through digitized historical records

ancestry.com/guinness campaign

As St Patrick’s Day approaches, Ancestry and Guinness invite everyone to raise a glass to their past and embark on a journey of discovery through their Irish roots. The two brands have teamed up to unveil over 1.6 million historical records from the Guinness Storehouse Archives, now accessible through Ancestry’s family history platform.

The digitized records provide an intimate glimpse into the lives of former employees of Guinness’s St James Gate Brewery in Dublin, spanning from 1799 to 1939, offering insights into Irish familial lineage, including occupational histories, residential addresses and even pub affiliations. Until March 22, anyone can visit ancestry.com/guinness to delve into these records free of charge, using a grandparent’s name and location to unearth their ancestors’ lives.

Guinness serves up St Paddy’s Sunday festivities

guinness

Guinness also rings in the season with its ‘Lucky Sundays’ program, from service events with football legend Joe Montana to brunches featuring renowned chefs Dennis Prescott and Kwame Onwuachi.

Alongside the Lucky Sundays initiative, Guinness has lined up a series of activities, including sponsoring the Chicago River dyeing, offering custom brunch recipes, hosting the Irish Village celebration at Guinness Open Gate Brewery Baltimore, and collaborating with alcoholic ice-cream brand Tipsy for a limited edition ice-cream flavor, called ‘Lucky Sundae.’

Bushmills savors the season with Irish whiskey-based cocktails

bushmills

In celebration of Irish heritage and craftsmanship, Bushmills Irish Whiskey has shared two festive cocktail recipes to spruce up fans’ St Patrick’s Day celebrations: ‘Gold Rush’ and ‘Bushmills Irish Coffee.’

For the Gold Rush, combine Bushmills Original with fresh lemon juice, honey syrup, and mint, then strain over ice for a delightful sip. Or, for a traditional Irish Coffee, blend Bushmills Black Bush with demerara sugar and black coffee, topping it off with lightly whipped fresh cream and coffee beans.

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