Suicide prevention charity Campaign Against Living Miserably (CALM) has launched a hard-hitting OOH campaign in partnership with JCDecaux UK. At a time when the nation's mental health is under the spotlight, and people are not sure who to turn to for help, the ‘We’re Here’ campaign aims to generate greater visibility of the charities life-saving services.
The last 12 months have been like no other. With many of us experiencing struggles with our mental health, from social isolation, unemployment and money worries, through to domestic abuse, grief and bereavement. All of which have meant CALM’s helpline is needed now, more than ever.
Running across JCDecaux UK’s digital and billboard sites across the UK, the OOH campaign uses wordplay treatment to normalise CALM’s helpline service for people who might be scared of reaching out, or who don’t know where to turn when things get tough.