The Drum Awards Festival - Extended Deadline

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Date: May 2024
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Wayfair, one of the world’s largest online destinations for all things home, launches the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung von Matt LONDON for

The new spot ‘Get it out of your head and into your home’ tells the story of a woman who can’t stop thinking about furniture, so much so that she keeps encountering products in the most unexpected places, whether that’s on the tube or at the coffee shop. Finally, with the help of Wayfair, she’s able to realise her dreams and find the perfect furniture for her home.

The omni-channel campaign will launch across TV, OOH, Social Media, Email and Display and is accompanied by various Influencer collaborations to commemorate the launch. It emphasises the direction for the brand to champion its diverse product range.

David Twehues, Chief Marketing Officer Europe at Wayfair comments: “Wayfair’s latest campaign is all about celebrating that moment of discovery when you find the perfect piece for your home. We’re thrilled to champion each customer’s unique style and personality, offering a wide selection of quality items to bring their vision to life.”

Charlie Hurst and Marcos Gemal, ECDs of JVM London said: “When you’re creating your perfect space at home, it’s hard to stop thinking about it, even when going about your daily life. This is something we have really enjoyed bringing to life with this creative."

‘Get it out of your head and into your home’ continues the Go Your Own Wayfair platform, and marks JvM LONDONs first work for Wayfair in the UK.

The lead films were directed by Adam & Dave through Arts & Sciences. The campaign photography was captured by Kristy Noble through Pat Bates.