Popeyes: advert-body-2 by GSD&M
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With the Super Bowl just a month away, Popeyes has rolled out a campaign starring former NFL star Jerry Rice with the goal of showing football fans how they can maximize wing-eating enjoyment during the big game next month.
Created by Austin-based GSD&M, the campaign consists of nine short social videos that feature Rice as he displays what the fast food chain has dubbed “wingovations,” which are essentially gimmicky inventions that are supposed to make eating wings less messy and more fun. For example, the brand’s napkin shirt prevents wing sauce stains, while its spicy & mild toothpicks “keep the flavor coming long after you’ve finished your classic Cajun wings.”
However, wing enthusiasts might be disappointed to find out that Popeyes’ “wingovatons” aren’t real products and can’t actually be purchased (unlike rival KFC, whose 3,000 bottles of fried chicken-scented sunscreen were snapped up in a matter of hours last summer). Still, wing lovers are encouraged to submit their own ideas for “wingovations” for a chance to win prizes like a $500 Popeyes gift card.
The campaign, which marks the first time Popeyes has utilized a celebrity spokesperson in its marketing efforts, will run throughout January on Facebook, Instagram and Snapchat.
Credits
Chief Creative Officer: Jay Russell
Group Creative Directors: Tom Hamling, Tim Eger
Art Director: James Hoke, Michael Griffith, Joe Welbes
Writer: Jeffrey Butterworth, Alexandra DiBucci, Chris Greer
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Erika McKay
Art Buyer: Jessica Buck
Account Service: Carrie Hines, Soumya Ramakrishnan, Brett Meldrum, Jane Conyngham, Daniel Sparkman
Strategy: Jim Firestone
Social Strategy: Chelsea Davis
Media: Alexis Warsham, Sam Nelson, Molly Herman, Amanda Webb
Business Affairs Manager: Linda Nhan
Project Manager: Sara Rosales
Production Company: Live Action
Rockhouse Films
Director: Rocky Powell
Executive Producer: Sharon Reinschmiedt
Production Supervisor: Arthur Reed
Director of Photography: Steve Corie
Art Director: Cindy Bishop
Production Company: Table Top
MJZ
Director/DP: Irv Blitz
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Christian Luedke
3D and Motion Design
Perfect Form Design
Design & Animation: Brad Hodgson
Producer: Angie Obermeyer
Online, Color Grading & Finishing
Tone Visuals
Digital Colorist/Founder: Brian Buongiorno
Executive Producer: Diane Porterfield
Flame Assist: James Buongiorno
Audio Post Production
Pony Sound
Audio Post Supervisor: Corey Roberts
Audio Editor: David Bewley
Offline Editorial
Executive Producer: Rob McCool
Editor: Rachael Waxler
Assistant Editor: Skylar Moran
Music
HUM Music
ECD: Jeff Koz
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Senior Producer: Caroline O’Sullivan
Composer: Jimmy Haun
Engineer: Austin Shupe
