KFC is a company firmly passionate about making things taste like chicken (arguably not a difficult task seeing as most meats already do). However now it’s doing it with an unconventional product – sunscreen.
Having earlier this year debuted an edible chicken flavour nail polish in Hong Kong, assumedly looking to strengthen its ‘Finger Lickin’ Good’ tagline, the company is experimenting with more ways to make humans taste and smell like chicken.
The limited-edition 'Extra Crispy Sunscreen' will give users the permeated smell of a KFC staff member – but is not edible like the nail polish. The campaign from Wieden + Kennedy Portland was spearheaded by an ad featuring George Hamilton as Colonel Sanders.
The company told Fortune: “We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit.
“Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans.”
The company distributed 3,000 bottles of the sunscreen for free on a dedicated website. They are now unfortunately out of stock.
We made a sunscreen and it's free* and it smells like fried chicken and fried chicken smells delicious.https://t.co/fdqaJWcnpY
— KFC (@kfc) August 22, 2016