For those fans who love sports, the experience of broadcast sport is severely compromised as sports coverage on television relies heavily on visuals, while radio commentary is often too slow to give fans a true sense of the live-action. How do sports organisations make sports more accessible and inclusive for these fans using creative means?
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Creativity. It's the secret sauce that makes the most memorable and effective campaigns. The ingredient that makes great marketing, maximizes media and energizes experiences. This event is not just for creative leaders but for those on the frontline, the next generation of creative talent, and the teams in media and tech that together will shape the big ideas and best campaigns of the future.