Ideas and inspiration

How do brands go beyond sports sponsorship?

For those fans who love sports, the experience of broadcast sport is severely compromised as sports coverage on television relies heavily on visuals, while radio commentary is often too slow to give fans a true sense of the live-action. How do sports organisations make sports more accessible and inclusive for these fans using creative means?


Lynn Lester

managing director of events, The Drum

Kate Dale

campaign lead, This Girl Can, & branded campaigns, Sport England

Shahnaz Mahmud

journalist, Freelancer

Ned Wills

managing director, Laureus

Takehiko Nakamura

president and chief executive officer, Blue United Corporation


Media and Tech

Harness new platforms and innovations, delivering multichannel experiences to effectively connect with your audience.

Creative Trends

Get ahead of tomorrow's consumer habits, and explore the latest trends in music, design and customer experience shaping today's most successful campaigns.

Process & Production

Streamline the creative process and discover fresh approaches to collaboration. Learn how agencies and brands around the world are redefining what's possible.

Ideas and inspiration

Hear from top-ranked companies and people, and get inspired by the world-leading agencies and brands behind this year's most awarded work.

Creativity. It's the secret sauce that makes the most memorable and effective campaigns. The ingredient that makes great marketing, maximizes media and energizes experiences. This event is not just for creative leaders but for those on the frontline, the next generation of creative talent, and the teams in media and tech that together will shape the big ideas and best campaigns of the future.