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A Creative Disruption festival from The Drum

Brand innovation and creative disruption with Go-Jek

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek

Event has finished for the day. All content will be on demand from tomorrow.

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As people stayed at home during the lockdown, how has the ride-sharing platform Go-Jek manoeuvred and innovated its services? Known as a creative brand, what is their approach to creative disruption? The Drum speaks to Ainul Yaqin, Group Chief Marketing Officer, Go-Jek on how the brand is future-proofing itself.

Speakers

Ainul Yaqin
group chief marketing officer, Go-Jek
Shawn Lim
reporter, APAC, The Drum

Brand innovation and creative disruption with Go-Jek

Marketing

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek
Watch

Brand innovation and learnings from lockdown - Episode two

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Bob Liodice, chief executive officer, ANA
  • Justin Parnell, senior director, oreo brand, Mondelez International, Inc.
Watch

Ben & Jerry's global head of activism on taking a stand

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Christopher Miller, global head of activism, Ben & Jerry's
Watch

A cup of tea with... Syl Saller

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Syl Saller, chief marketing officer, Diageo
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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