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The Drum’s trends editor Rebecca Stewart catches up with Christopher Miller, Ben & Jerry’s global head of activism to discuss the brand’s recent powerful statement of solidarity with the Black Lives Matter movement and why advertisers shouldn’t be afraid to take a stand on societal issues.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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