The Drum Awards Festival - Digital Advertising

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A Creative Disruption festival from The Drum

Brand innovation and creative disruption with Go-Jek

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek

Event has finished for the day. All content will be on demand from tomorrow.

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As people stayed at home during the lockdown, how has the ride-sharing platform Go-Jek manoeuvred and innovated its services? Known as a creative brand, what is their approach to creative disruption? The Drum speaks to Ainul Yaqin, Group Chief Marketing Officer, Go-Jek on how the brand is future-proofing itself.

Speakers

Ainul Yaqin
group chief marketing officer, Go-Jek
Shawn Lim
reporter, APAC, The Drum

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Watch

Brand innovation and learnings from lockdown - Episode two

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Bob Liodice, chief executive officer, ANA
  • Justin Parnell, senior director, oreo brand, Mondelez International, Inc.
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In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
Watch

Brand innovation and creative disruption with Go-Jek

Marketing

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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