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A Creative Disruption festival from The Drum

Event has finished for the day. All content will be on demand from tomorrow.

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Brand safety is a top concern of marketers and an issue that has recently taken on magnified importance as Coronavirus has dominated the news cycle. Covid’s swift disruption of daily life and advertising forced brands and agencies to quickly recalibrate media plans and adjust messaging - and to reevaluate their brand safety measures.

Join The Drum and Michele Yow, Business Director, APAC at DoubleVerify, for a fireside chat to understand how brands should be approaching brand safety during fast-changing times, and understand what it takes to be agile enough to adapt to emerging challenges.

Speakers

Michele Yow
business director, APAC, DoubleVerify
Charlotte McEleny
deputy and Asia Pacific editor, The Drum

Redefining tourism marketing in Animal Crossing

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore

Brand innovation and learnings from lockdown - Episode one

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Gretchen Eischen, global vice president of marketing, SAP Procurement Solutions
  • Donovan Neale-May, founder and executive director, CMO Council
  • Cammie Dunaway, chief marketing officer, Duolingo

Which recent digital demands will customers continue to expect?

Marketing

Featuring

  • Simon Miles, global customer director of Walmart, Coca-Cola
  • Cat Hartland, head of The Drum Recommends, The Drum

Nivea’s approach to building a modern day skincare brand

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Andrea Pedrazzini, chief executive officer, One Touch
  • Tobias Collée, vice president masterbrand & communication nivea, Beiersdorf

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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