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A Creative Disruption festival from The Drum

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Brand safety is a top concern of marketers and an issue that has recently taken on magnified importance as Coronavirus has dominated the news cycle. Covid’s swift disruption of daily life and advertising forced brands and agencies to quickly recalibrate media plans and adjust messaging - and to reevaluate their brand safety measures.

Join The Drum and Michele Yow, Business Director, APAC at DoubleVerify, for a fireside chat to understand how brands should be approaching brand safety during fast-changing times, and understand what it takes to be agile enough to adapt to emerging challenges.

Speakers

Michele Yow
business director, APAC, DoubleVerify
Charlotte McEleny
deputy and Asia Pacific editor, The Drum

The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
In partnership with WhiteOps

Predictions Series: The future of ad fraud

Marketing

Featuring

  • Ryan Murray, regional director, APAC, WhiteOps
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum

Brand innovation and learnings from lockdown - Episode two

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Bob Liodice, chief executive officer, ANA
  • Justin Parnell, senior director, oreo brand, Mondelez International, Inc.

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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