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A Creative Disruption festival from The Drum

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The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how that helps us develop as human beings position itself during a pandemic?

Join Tobias Collée, Vice President Masterbrand & Communication Nivea at Beiersdorf and Andrea Pedrazzini, CEO of One Touch in a fascinating discussion with The Drum consulting editor, Sonoo Singh to talk about its efforts to help its communities, such as shifting part of its production plants towards the making of hand sanitisers, and its innovative approach to the future and its fight against the rise of niche brands.


Sonoo Singh
associate editor, The Drum
Andrea Pedrazzini
chief executive officer, One Touch
Tobias Collée
vice president masterbrand & communication nivea, Beiersdorf

From CMO to CEO Insights and advice from president and CEO of Rémy Cointreau Americas, Ian McLernon



  • Ian McLernon, president and ceo, Remy Cointreau, Americas
  • Sonoo Singh, associate editor, The Drum

Ben & Jerry's global head of activism on taking a stand



  • Christopher Miller, global head of activism, Ben & Jerry's
  • Rebecca Stewart, trends editor, The Drum

Brand innovation and creative disruption with Go-Jek



  • Ainul Yaqin, group chief marketing officer, Go-Jek
  • Shawn Lim, reporter, APAC, The Drum

The future of the client-agency relationship



  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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