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A Creative Disruption festival from The Drum

Event has finished for the day. All content will be on demand from tomorrow.

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The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how that helps us develop as human beings position itself during a pandemic?

Join Tobias Collée, Vice President Masterbrand & Communication Nivea at Beiersdorf and Andrea Pedrazzini, CEO of One Touch in a fascinating discussion with The Drum consulting editor, Sonoo Singh to talk about its efforts to help its communities, such as shifting part of its production plants towards the making of hand sanitisers, and its innovative approach to the future and its fight against the rise of niche brands.

Speakers

Sonoo Singh
associate editor, The Drum
Andrea Pedrazzini
chief executive officer, One Touch
Tobias Collée
vice president masterbrand & communication nivea, Beiersdorf

The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify

Which recent digital demands will customers continue to expect?

Marketing

Featuring

  • Simon Miles, global customer director of Walmart, Coca-Cola
  • Cat Hartland, head of The Drum Recommends, The Drum
In partnership with Appsflyer

Do brands need to think like tech companies to survive?

Best Practice Marketing

Featuring

  • David Llewellyn, marketing director, EMEA, Appsflyer
  • Chris Sutcliffe, editor at The Drum Network, The Drum

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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