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A Creative Disruption festival from The Drum

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The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how that helps us develop as human beings position itself during a pandemic?

Join Tobias Collée, Vice President Masterbrand & Communication Nivea at Beiersdorf and Andrea Pedrazzini, CEO of One Touch in a fascinating discussion with The Drum consulting editor, Sonoo Singh to talk about its efforts to help its communities, such as shifting part of its production plants towards the making of hand sanitisers, and its innovative approach to the future and its fight against the rise of niche brands.


Sonoo Singh
associate editor, The Drum
Andrea Pedrazzini
chief executive officer, One Touch
Tobias Collée
vice president masterbrand & communication nivea, Beiersdorf

Lenovo: Education and the digital divide

Education Marketing


  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Bhaskar Choudhuri, chief marketing officer, Lenovo Asia Pacific

Ben & Jerry's global head of activism on taking a stand



  • Rebecca Stewart, trends editor, The Drum
  • Christopher Miller, global head of activism, Ben & Jerry's
In partnership with WhiteOps

Predictions Series: The future of ad fraud



  • Ryan Murray, regional director, APAC, WhiteOps
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum

Lights, camera, diversity!

Entertainment Marketing


  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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