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A new Creative Disruption festival from The Drum

As people stayed at home during the lockdown, how has the ride-sharing platform Go-Jek manoeuvred and innovated its services? Known as a creative brand, what is their approach to creative disruption? The Drum speaks to Ainul Yaqin, Group Chief Marketing Officer, Go-Jek on how the brand is future-proofing itself.

Speakers

Ainul Yaqin
Ainul Yaqin
group chief marketing officer, Go-Jek
Shawn Lim
Shawn Lim
reporter, APAC, The Drum
30 June 07:00 BST / 02:00 EST / 14:00 SST

Brand innovation and creative disruption with Go-Jek

Marketing

Featuring

  • Ainul Yaqin, group chief marketing officer, Go-Jek
  • Shawn Lim, reporter, APAC, The Drum
Ainul YaqinShawn Lim
15 June 07:00 BST / 02:00 EST / 14:00 SST
In partnership with WhiteOps

Predictions Series: The future of ad fraud

Marketing

Featuring

  • Ryan Murray, regional director, APAC, WhiteOps
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
Ryan MurrayCharlotte McEleny
22 June 10:00 BST / 05:00 EST / 17:00 SST

Nivea’s approach to building a modern day skincare brand

Marketing

Featuring

  • Andrea Pedrazzini, chief executive officer, One Touch
  • Tobias Collée, vice president masterbrand & communication nivea, Beiersdorf
  • Sonoo Singh, associate editor, The Drum
Andrea PedrazziniTobias ColléeSonoo Singh
3 July 10:30 BST / 05:30 EST / 17:30 SST

Unlocking the potential of women's sport post-lockdown

Marketing

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB
Rebecca StewartZarah Al-KudcyLaura WestonEmily Defroand

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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