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A Creative Disruption festival from The Drum

What marketers need from adtech in lockdown

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
In partnership with

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Before lockdown was initiated around the world, marketers were faced with an array of challenges around the death of the third-party cookie, the democratisation of data, and a greater reliance on walled gardens. Now, juggling these issues, brands are wondering whether they should speak during a pandemic, and what they should say - in particular around huge societal topics like the Black Lives Matters movement. Join The Drum, Adform and some top marketers to learn how to navigate the pandemic, embrace agile digital solutions, and come out of the crisis as a stronger brand in a better society.

Speakers

Peter Markey
chief marketing officer, TSB
John McCarthy
reporter, The Drum
Philip Acton
country manager UK and Benelux, Adform
In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
Watch
In partnership with Ebiquity

Prediction Series: The future of pitching virtually

Best Practice Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Leela Nair, managing director sea, Ebiquity
Watch
In partnership with Iris

Predictions Series: Don’t underestimate the era of live

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Sorcha John, global director, future strategy, Iris
  • Ben Essen, chief strategy officer, Iris
Watch
In partnership with Adform

What marketers need from adtech in lockdown

Marketing

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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