Before lockdown was initiated around the world, marketers were faced with an array of challenges around the death of the third-party cookie, the democratisation of data, and a greater reliance on walled gardens. Now, juggling these issues, brands are wondering whether they should speak during a pandemic, and what they should say - in particular around huge societal topics like the Black Lives Matters movement. Join The Drum, Adform and some top marketers to learn how to navigate the pandemic, embrace agile digital solutions, and come out of the crisis as a stronger brand in a better society.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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