Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates. Alicia will share her perspectives and examples of how SAP has taken action for customers in response to Covid-19, racial and gender bias, and mental health and wellness for employees and leaders themselves.
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The... read more
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with... read more
Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at... read more
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates.... read more
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more