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Agency News
Publicis snaps up Influential, world’s most valuable influencer agency
What can new business managers do when they’re being ghosted?
The Drum Network
When it comes to sustainability, agencies need to offer action as well as words
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
Introducing the World Creative Rankings mid-year leaderboards
An alternative 2024 beach reads list – by marketers, for marketers
Ad of the Day: Amazon Business gives pirates a helping hook
100 days since acquisition by Accenture, Unlimited Group is bullish about future
The Drum’s creative coverage brings design back into the fold
Experts debate whether repeal of Havas B Corp status represents tokenism or real progress
Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
The Drum Network
Trust me, media and creative are at their best when working together
Publicis boss Arthur Sadoun on beating growth expectations despite global volatility
The Drum Network
Introducing the ad archivist: What my Mr Potato Head collection taught me about ads
Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads
The Drum Network
We’re at several tipping points of global disaster – science comms must step up
Have we been measuring brand effectiveness all wrong? This agency thinks so
The Drum Network
We don’t judge poor spelling – and other copywriter myths debunked
Elsewhere in the summer of sport: The brands, sports, and athletes to keep an eye on
Promoted
M&C Saatchi Group share key takeaways on authentic purpose-driven marketing
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
Ad of the Day: RSPB films warn viewers ‘We campaign because they can’t’
The Drum Network
Music in advertising isn’t dead – the right song still makes all the difference
Ad of the Day: England team reimagined without immigration
The Drum Network
After high-profile snafus, do brands need to rethink relationships with athletes?
Ad of the Day: ‘Don’t drink and fish’ Carlsberg urges consumers
The Drum Network
There’s a fortune to be made by European football clubs in the US – who’ll win it?
Ad of the Day: Spotify campaign declares ‘music is the best disease’
Opinion
As the summer of sport kicks off, what’s the online chatter saying?
The Drum Network
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
Opinion
Purpose, not promo: How we’re using partnerships at Paris 2024 to help athletes
Uncommon’s provocative billboards expose UK’s escalating sewage crisis
Nils Leonard: ‘Niko Omilana more useful for British politics than any politician’
Which party has run best campaign in UK’s first ‘TikTok election’?
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