The Drum Awards Festival - Extended Deadline

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By Tom Banks, Creative editor

July 8, 2024 | 4 min read

Infectious dances are revealed in this spot by Dentsu Creative Italy for Spotify Italy as uninhibited listeners react to music despite the judgey gaze of onlookers.

Chicken neck syndrome, lip-syncosis and lead finger disorder are highlighted against city scenes of a city park, a basketball and a bus stop.

Pastel colors, ice-cream and barbecues all help signpost a quaint summer feeling in a campaign which looks to drive viewers to Spotify’s Estate 2024 playlist.

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As we’re introduced to a new character, they all react with a different dance to Pedro by Jaxomy, Agatino Romero, Raffaella Carrà.


Dentsu Creative team

CEO: Emanuele Nenna

Executive Creative Directors: Giulio Frittaion, Maurizio Tozzini

Creative Directors: Gianluca Nucaro, Stefano Tunno

Creative Progress Director: Antonella Vicari

Senior Art Director: Cristiana Benso

Senior Copywriter: Alice Costa

Art Director: Luca Comasco

Copywriter: Andrea Azzolini

Head of Social: Fabrizio Stoppa

Content Specialist: Zoe Esposito

Art Director Social: Federica Sciuto

Content Editor: Flavia Calabria

Senior Motion Designer: Nicolò Frontini

Motion Designers: Silvia Sciotta, Petra Generali

Chief Strategy Officer: Niccolò Rigo

Senior Strategist: Giulia Bacco

Client Service Director: Anna Chiara Pelletti

Client Supervisor: Alessia Stefanutti

Client Manager: Claudia Spinelli

Client Executive: Elena Longoni

Head of Influencer Marketing: Fabiola Granier

Influencer Marketing Manager: Irene Smania

Influencer Marketing Specialist: Martina Galbiati

PR Manager: Alessandro Turchi

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Production team

Executive Producer & Managing Director: Simona Della Porta (Dentsu Studios)

Head of Production: Francesca Castello (Dentsu Studios)

Post Producer: Alessandra Barbieri (Dentsu Studios)

Ex. Producer: Luca Zamboni (InGood)

Line Producer: Stefano Bonfanti (InGood)

Director: Riccardo Fregoso

DOP: Timon De Graaf

Stylist: Aurora Zaltieri

Set Designer: Margherita Montobbio

Editor: Alessandro Sartor (Dentsu Studios)

Colorist: Alessio Zanardi

Post-production video: Dentsu Creative

Production Audio: Disc to Disc

Music: “Pedro” by Jaxomy, Agatino Romero, Raffaella Carrà

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