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After layoffs, restructures and client losses, can R/GA’s new leadership team reset?
Member Exclusive
Brands risk sustainability saturation – how can they make more meaningful messaging?
Member Exclusive
Dentsu’s transformation business grows – but can it keep momentum as US spending dips?
‘It’s not about your ideas’: book lampoons creative fields’ socio-economic inequal...
Why we chose Saatchi & Saatchi: John Lewis CMOs tell all on make-or-break account move
The Drum Network
From targeting to prediction: digital advertising’s paradigm shift
Are we in the age of the post-agency agency?
The Drum Network
Privacy-first addressability: a crucial challenge for advertisers and publishers
Opinion
State of the Nation: Vietnam ad industry responds to changing consumer wave
Putting the procurement debate to bed: Blair Enns’s 3 rules for pricing creativity
The Drum Network
The golden rule of data gathering and new expectations of value exchange
My Creative Career: Neale Horrigan, executive creative director at Elvis
‘An opportunity for proper innovation’: marketers on real-time, post-funnel data
Looking for a new agency? Here are 20 that come recommended for data services
Opinion
3 ways agencies can help clients navigate the data paradigm shift
The Drum Network
Data privacy and personalization: what do consumers really care about?
Over half of mothers in advertising say careers damaged by taking parental leave
Opinion
State of the Nation: The lessons for marketers from post-Covid China
The Drum Network
Data not included: 4 ways to use first-party data to get the most out of your CDP
Member Exclusive
Juggling risk and opportunities, chief data officers are becoming key agency roles
The Drum Network
Learning, not just tracking: putting creativity at the heart of data collection
The Drum Network
M&C Saatchi Europe’s manifesto for a ‘single platform for the single market’
‘The perfect marketing tool’: marketers on the resurgence and future of the QR code
Consumers want more of their data private – how should agencies and brands respond?
Member Exclusive
‘It’s going to be a good year’: Stagwell’s Mark Penn brushes off Q1 revenue drop
The Drum Network
Before the robots take over, prepare for a resurgence in ethnography and neuroscience
The Drum Network
Your data strategy can be a community-building strategy – here’s how
Gamification, communities and experimentation: where’s food & drink marketing headed?
The Drum Network
We’ve overhauled our period policy, and we hope more agencies do the same
3 agencies embrace The Drum’s coronation quiche challenge, but who won?
Top 20 small agencies for strategic thinking in London
The Drum Network
Back to basics: how can marketers keep generating results in a recession?
The Drum Network
Are agencies becoming Saas companies?
Member Exclusive
If Vice files for bankruptcy, can its Virtue agency survive on its own?
The Drum Network
The missing link: how connected is your planning and reporting?
Opinion
Deinfluencing is here to stay, here’s how brands can keep up
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