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25 July 2016

With its Yahoo purchase, Verizon is creating an ad stack to rival Facebook and Google

AOL-owner Verizon Wireless has this morning (25 July) confirmed it is to purchase fellow early internet pioneer Yahoo for a deal worth $4.83bn, which means the...

25 July 2016

Marissa and the Peanut Butter strategy: 4 years, 53 acquisitions and a $3bn bill - how Mayer tried (and failed) to reignite Yahoo

As the ink begins to dry on Verizon’s $4.8bn buyout of Yahoo and chief executive Marissa Mayer plans her exit, it brings an end to a challenging four years whic...

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