News

Samsung sells its vacuums using a baby with a moustache

Samsung has released a new advert.

No, it’s not another 30-seconds of Apple-bashing.

Instead it’s a two minute long ad for the electronics company's $600 Motion Sync vacuum cleaner and stars a baby with a moustache chasing the device as if he were a police officer.

The ad was created by The Viral Factory, the same agency behind some of Samsung’s other online hits.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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