Samsung sells its vacuums using a baby with a moustache

Samsung has released a new advert.

No, it’s not another 30-seconds of Apple-bashing.

Instead it’s a two minute long ad for the electronics company's $600 Motion Sync vacuum cleaner and stars a baby with a moustache chasing the device as if he were a police officer.

The ad was created by The Viral Factory, the same agency behind some of Samsung’s other online hits.

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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