The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

May 16, 2013 | 1 min read

Samsung has unveiled a new campaign with creative agency Possible to promote its latest range of high-end monitors, the Series 9.

Samsung is working with The Viral Factory for the ad, which shows off the relationship between Dan and his dog Buddy.

However, the relationship is put to the test when Dan discovers the new Samsung screen.

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