The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

July 7, 2013 | 1 min read

Samsung has released a bizarre advert in Iceland mocking its smartphone rival Apple using ninjas, a goat and an actual apple.

The ad’s main character is happily relieved when his fruit apple – which does not respond to attempts to swipe a non-existent screen, strangely enough – is replaced by the Samsung Galaxy S4.

The advert then throws in some dancing ninjas and a goat for good measure, with a finale of a bite in the apple.

It’s not the first rival-mocking smartphone ad – Windows released an ad in May showing a brawl at a wedding between Apple and Samsung users – but it is different, we’ll give Samsung that.

Iceland Apple Samsung Galaxy

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