Cairns and Sydney are to feature prominently in a new travelogue series, ‘Tailor Made Tours’, to be broadcast throughout Asia, featuring well known Chinese stars, in the hope of attracting visitors from the most valuable region for Australian... Read more
RHS Chelsea Flower Show’s corporate hospitality delivered by Fortnum & Mason Events - ‘The Chelsea Oasis’ - has worked with IC Design to create a range of printed menus, the final piece in a series of marketing collateral including brochures,... Read more
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
... Read more
International - 22/05/2013
Sydney’s Pixolut agency has launched its Rugby Rewards competiton for Qantas and Australian Rugby, with a Facebook campaign seeking the Ultimate Fan.
... Read more
A New Zealand film-fan has been refunded by Paramount Studios after complaining that an explosion in the trailer for Tom Cruise’s action film ‘Jack Reacher’ did not appear in the movie.
... Read more
International - 03/04/2013
Sydney’s Arnold Furnace has launched its latest print campaign for clients the Surfrider Foundation, aimed at raising awareness of plastic pollution in the ocean.
... Read more
South Australia has debuted its crowd sourced #CaptureMadMarch film, made by volunteer contributors who aimed collectively to convey the essence of the state capital’s internationally renowned festival season.
... Read more
Box TV has announced it is working with Bauer Media to take its UK radio programme, In:Demand, onto its TV channel.
... Read more
DDB Sydney has designed an integrated campaign for telecoms giant Telstra, thanking its customers publicly with an enhanced loyalty programme.
... Read more
Yesterday easyJet launched its new route to Moscow with Cossack dancers performing in the north terminal of London Gatwick.
... Read more
Droga5 has collaborated with publishing group Hachette for clients Qantas to create a series of books designed to last the length of a flight on one of its key routes.
... Read more
WCRS has won the £15m advertising account for Betfair following a four-way pitch.
... Read more
The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
... Read more
Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Adrian Porter, head of strategic research, Precedent, reveals insights into the digital... Read more
Accommodation website HistoricBritain.com has appointed Turtle PR to handle its UK PR.
... Read more
SapientNitro Brisbane have created a fast and furious, high energy, extreme sports creative project for clients Tourism & Events Queensland to promote Tropical North Queensland.
... Read more
Qatar Airways has resumed scheduled flights of its fleet of five Boeing 787 Dreamliners today, and is resuming scheduled flights to Australia.
... Read more
New Zealand independent agency bcg2 has created a campaign to promote tourism to Tonga from Australia and New Zealand.
... Read more
If you left the house or went online today, chances are high that you were exposed to an advert promoting a product that would cure your...
Read more
Stockholm Pride has launched a Twitter campaign, created by M&C Saatchi Stockholm, aimed at inviting Russians to #GoWest to celebrate.
... Read more
Heineken head of marketing Nick Hudson has left the company to take up the same role at Marketing Edinburgh, it was announced on Wednesday.
... Read more
Pages
