London City Airport is targeting Westminster with its latest multi-channel marketing campaign.
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Much maligned air carrier Ryanair, whose PR function has been described as the “worst job in PR”, has claimed to be the “world’s favourite airline”, the strapline formerly adopted by flag carrier British Airways, as it was revealed that it had... Read more
International - 19/06/2013
People must beware the dangers of hyper-connectivity and ensure they disconnect from our always-on world to guarantee sustained creativity, according to Huffington Post’s editor-in-chief Arianna Huffington.
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International - 18/06/2013
Toxic magazine, a three-weekly publication for teenage boys, has launched its first two apps games on iPad and iPhone in a bid to reward readers and raise the brand’s exposure.
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To celebrate the 150th anniversary of the London Underground LEGO has recreated five Tube maps to show how the network has changed and evolved over time.
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To promote the theatrical release of Despicable Me 2 Universal Pictures has mounted a mobile controlled, personalised, geo-specific digital out of home campaign spanning five European territories.
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Car insurance brand Bingle has unveiled the fourth of its B-movie themed killer giant beast campaign, this time featuring an attack by a giant spider.
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McCann Melbourne’s hotly tipped ‘Dumb Ways to Die’ campaign has taken two Grand Prix on the first day of the Cannes Lions.
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Marriott International has launched a new advertising and branding campaign for Marriott Hotels and Resorts, aiming to target the younger traveller.
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United States - 17/06/2013
Teletext Holidays took advantage of the recent speculation over Wayne Rooney’s future at Manchester United with a well-timed ad during an England game against Brazil in Rio de Janeiro.
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Retail stores will become increasingly more like showrooms or “experience lounges” rather than points of sale, according to a co-produced study from Microsoft and Ogilvy & Mather.
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International - 17/06/2013
The Post Office has revealed a fully-integrated summer marketing campaign that aims to raise awareness of its travel services, reiterating the point that the Post Office does more than mail.
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Droga5 has unveiled a new advertising campaign for Qantas frequent flyer program featuring a life-size replica of NASA's Mars rover "Curiosity".
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SBS has secured four major sponsors for its coverage of this year’s Tour de France cycling event.
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A New Zealand film-fan has been refunded by Paramount Studios after complaining that an explosion in the trailer for Tom Cruise’s action film ‘Jack Reacher’ did not appear in the movie.
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International - 03/04/2013
The Post Office has appointed Surname & Surname to help promote its travel services over the summer.
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Following a competitive review, involving agencies including Grey, DDB and JW, Emirates has named BBDO New York and Atmosphere Proximity as its integrated marketing agency partners in North America, with first work expected to break late summer.
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United States - 14/06/2013
BARB is to measure all TV viewing across multiple devices from August – a first for the TV ratings body.
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Real-time bidding (RTB) advertising on mobile devices has nearly tripled in Europe, spiking 275 per cent in the first quarter this year, according ad technology platform Adform’s Q1 RTB Trend Report 2013 report.
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International - 14/06/2013
Yesterday easyJet launched its new route to Moscow with Cossack dancers performing in the north terminal of London Gatwick.
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The May Fair Hotel has mounted a new visual campaign unveiling a bold new look that celebrates its unique personality and location in the heart of London.
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Russell Kane took to the streets to find out what makes the British public smile as part of a new campaign from Barclaycard Unwind, the entertainment platform that makes enjoying entertainment easier for Barclaycard customers.
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