The Drum Awards Festival - Content

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Travel & Leisure
A Japanese travel destination
Opinion

The importance of respecting holiday destinations – and the planet
Dentsu on how travel brands can incorporate sustainable intelligence and touchless technologies for promoting values and services.
The Drum Network

Marketing and technology are the route to selling sustainable travel
A traveler in shadow
The Drum Network

How to connect with post-pandemic travelers: 7 personas
Golden ticket
Opinion

Will Roald Dahl’s IP prove to be a golden ticket for Netflix?
Influencer on why now is the time for domestic travel brands to utilise influencer marketing.
Open Mic

Influencer marketing and the recovery of the domestic tourism industry
Airplane
Opinion

As travel makes a comeback, here's what advertisers must keep in mind
Sixième Son is behind Etihad’s sonic branding which accompanies the traveler through each phase of their journey.
The Drum Network

Etihad Airways is the first airline to bring guests on a sonic journey
Driving success: how one creator merged travel and automotive in his influencer marketing content
Opinion

Driving success: how one creator merged travel and automotive in his influencer marketing content...
plane
Opinion

What path should travel brands take in a partially vaccinated world?
How Step Turns Influencers Into Culture Curators To Provide New Ways For Users To Explore The World
Opinion

How Step turns influencers into culture curators to provide new ways for users to explore the...
Consumers itching for holidays and big ticket purchases
Open Mic

Consumers itching for holidays and big ticket purchases
baby yoda
Opinion

Kids will call the shots in video streaming wars
OMD EMEA look at the trends currently surrounding the travel industry and consider how marketers can respond.
The Drum Network

Travel after coronavirus: tracking emerging trends impacting the industry's rebound
Relevance on how marketers can prepare for the luxury travel boom this summer. Image: Mohamed Masaau/Unsplash
The Drum Network

How luxury travel businesses should prepare for the 2021 summer season
Luca Florio
The Drum Network

Voxpop: what is the most transformative digital trend part one
save
Opinion

Navigating the rise of ‘the newly constrained’ consumer
Calendar
The Drum Network

Agency of the future: beyond the five year plan
Plane travel
The Drum Network

Stay the course: beyond the five-year plan
Max
Opinion

Today’s Office: Accenture’s Max Morielli on beach walks, Barolo and biking in the Alps
Virgin Holidays' digital transformation
The Drum Network

Why are some brands still failing to recognise the power of social media?
Relevance on the importance of creating powerful social media strategies for luxury brands. Image: Alexander Shatov/Unsplash
The Drum Network

What is the most powerful content on social media?
Yacht
The Drum Network

How yacht marketers achieve incredible results in luxury marketing
posterscope new
The Drum Network

Where will travel go in the future?
new customers
The Drum Network

Six ways travel companies can adapt their strategies to reach a domestic audience
The Great Reset: I’ll advertise responsibly if you do?
Opinion

The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return
Brands must show their support all year round, not just during Pride month
Open Mic

'Brands must show their support all year round, not just during Pride month': marketing and...
a whale bus
Opinion

Kevin Chesters: why do we persist with predicting?
Tourism New Zealand
Opinion

How travel brands can discern and capture upswings in demand
Woman sitting on a couch using her laptop for a video call
The Drum Network

Lastminute: how to build a virtual engagement strategy
influencer photo
The Drum Network

How is coronavirus affecting travel influencers?
Energy Playground
Opinion

What will events and experiential look like after lockdown?
world environment day
The Drum Network

Covid-19 is temporary, but attention to the environment must be permanent
Immediate Future on how to get holiday content across different channels.
The Drum Network

Travel: connecting with the emotional on social
airport terminal
The Drum Network

What effect will covid-19 have on the Chinese travel market?
Travel
Opinion

The dangers of generic content for luxury travel brands
44
Opinion

Laura Jordan Bambach: Heart, hustle and Hajimemashou can save the world