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Media
Opinion
Congress can attempt to stifle it, but TikTok’s impact is here to stay
The Drum Network
Facebook’s not getting any younger; neither are its users
Opinion
TalkTV failed in linear. The lessons and reinvestment will buttress the business
Open Mic
How digital retail media is transforming the relationship between brands and consumers
Opinion
A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement
Opinion
The future is (kind of) here: my first week using the Apple Vision Pro
Open Mic
Content’s no longer King, format is – here are 3 tips to get it right
Opinion
Hi-fi, lo-fi, AI: an unexpected contrast in modern branding
Opinion
Make ads more like Saltburn – the public will lap them up
Opinion
Innovation v dystopia: what President Biden's AI order gets right - and wrong
Opinion
How to kill cancer with creativity
Opinion
Tech & media layoffs point towards greater disruption in 2024 – particularly in AI
Open Mic
DOOH in review: 2023 advertising trends and predictions for 2024
Opinion
Forget the partridge in the pear tree, how about 5 planner predictions?
Opinion
AI sparked the third age of publishing: will it empower or destroy?
Opinion
How Coca-Cola thinking could fix the news industry
Open Mic
Retail media needs no hype - its value is obvious
The Drum Network
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
Open Mic
A $406bn gaming industry and the melee for advertiser's next frontier
Opinion
How not to be a dickhead when moving young creatives across the world
Opinion
Amazon’s ‘Joyride’ is no Christmas turkey – it’s one of the world’s most effective...
Opinion
The path to retail media growth for many doesn’t mean copying the Amazon model
Open Mic
Beyond the billboard: Why retail brands are embracing programmatic DOOH
Opinion
This is what it feels like to be ghosted by a client
Opinion
Obituary: remembering my colleague James Doleman's pioneering court reporting
Opinion
The GB News Johnson coup ensures the station's future - but there may be mayhem ahead
Opinion
Shift happens: a new type of globalization is influencing the marketing world
Opinion
Google is driving the digital change that GDPR couldn't
The Drum Network
Musicians like NF show us how to address mental health through art and world building
Opinion
What should publishers do if gen AI sucks up all search traffic?
Opinion
Is Rumble worth the trouble for any advertisers?
Opinion
To perfect a non-profit partnership think Shell X Greenpeace... then do the opposite
Opinion
What does the UK’s Freely alliance mean for the future of TV?
The Drum Network
The new planning paradigm: How media is diversifying and integrating at the same time
Opinion
The Hollywood strikes left creators with a difficult choice: solidarity or salary?
Open Mic
From programmatic to AI: how is tech evolving podcasting?
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From our Open Mic Members
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Faster time to revenue: a tangible AI benefit we can all get excited about
Wunderkind
How to optimize performance marketing channels for first-party data
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Going for gold: How travel marketers can capitalize on events to drive demand
Mediaocean
3 big reasons to be optimistic about advertising in 2024, survey reveals
Marigold
How to turn Google and Yahoo’s email deliverability requirements to your advantage
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Why aren't there more women in sales, and what can we do about it?
Vistar Media
2024 is the year of sport – here’s how to maximize your advertising strategy with DOOH
IAB UK
IWD 2024: 10 leaders on the resources that help them tackle gender inequity