All businesses are undergoing some form of technology-driven disruption whether they admit it or not. To help marketers perapare themselves and their brands, The Drum has curated the biggest, most important areas they must keep abreast with to... Read more
Self-styled entertainer Stevi Richie, eight-piece boy band Stereo Kicks and former fishmonger Lola Saunders are the latest contestants in danger of leaving this year’s X Factor, according to Twitter analytics package Tweview, developed by... Read more
While Leicester has long been associated with the engineering, hosiery and shoe-making, its credentials as a leading city for design services are perhaps lesser known, but equally as valid. Jump online and Google ‘design consultancies in... Read more
Marketing Birmingham, a strategic marketing partnership to promote the UK’s second largest city, has commissioned creative agency One Black Bear to design and build a new system to create event-based microsites on demand.
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The future of advertising is "under threat" as we hurtle towards an internet of things-dominated economy, but marketing and creativity will thrive in this new landscape, according to Microsoft’s technical evangelist James Whittaker... Read more