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Marketing Services
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Buy your tomatoes first-class flights to your events (it might be more sustainable)
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Mark your calendars: 3 data deadlines in 2024 for marketing effectiveness
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Data might be oil, but consent is golden
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AI in SEO: Treat it like a new team member
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To win the brave new digital future, brands need cohesive omnichannel strategies
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AI is already helping marketers do more, by augmenting (not replacing) them
Opinion
The Body Shop brand can be revived, but it can’t coast on goodwill forever
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How Beyoncé won Super Bowl LVIII
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With ChatGPT integration Copilot growing Bing’s user base, advertisers must take note
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Marketers need to make better mistakes: 7 assumptions holding us back
Opinion
A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement
Opinion
Who killed creative strategy? You don’t have to be a True Detective to work it out
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Areas of influence: How Google uses co-creation to ‘permeate mainstream culture’
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Agencies need to embrace the positive power of negativity
Opinion
What does a creative exellence director do all day? Nord DDB’s Joel Ekstrand explains
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Effective measurement should propel brands forward – not hold them back
Opinion
Forget lone heroes with magic wands. DE&I must be a collective endeavor
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Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
Opinion
M&S x Status Quo. Idea: fine. Execution: shocking all over the world
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Looking to grow your business globally? Start with country-specific trust signals
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We’re still waiting for B2B advertising’s feminist revolution
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The European Accessibility Act: Will it help or hinder advertising creativity?
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Will AI-generated PR content dominate in 2024?
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In an uncertain market, shopper expectations are evolving – and brand loyalty is key
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All the world’s a stage: Next-gen live events are building the experience economy
Opinion
What does a head of visualization actually do? Pearlfisher’s Justin Goode explains
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Purposeful brands have an opportunity to support era-defining causes
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3 common agency proposition mistakes to avoid in 2024
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It’s time to put sustainability at the heart of customer experience transformation
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Personalization is the future of commerce – so why are brands still lagging?
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Marketing for ‘pre- and post-luxury’ consumers: What you need to know
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This year’s World Economic Forum focused on ‘rebuilding trust’. Marketers, take note
Opinion
Killer creative operations mean nothing without killer creative ideas
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AI will kill generic content marketing – and usher in a new age of POV content
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With ad spend up, here’s how agencies are preparing for growth
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I became an accidental AI expert – here’s how it’s already useful for advertisers
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