Accessories brand Fat Face has announced its appointment of Lineup Media to manage its consumer PR and digital campaigns ahead of its 25th anniversary celebrations.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
Tesco has confirmed that it is planning to expand its F&F clothing brand across the Middle East.
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International - 19/05/2013
Rihanna is reportedly suing high street giant Topshop for $5m after it sold T-shirts with her face printed on the front without her consent.
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International - 18/05/2013
We are obsessed with the weather. Not as much as The Daily Express granted, but then nobody is as obsessed with the weather as The Daily...
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Foot Locker is set to launch a new campaign to demonstrate its passion for sneakers, following on from last year’s ‘Sneaker Skills’ campaign.
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Ariel has unveiled its ‘surprise collection’ of stained clothes, which reveal their original prints only when washed, with Agencia Africa.
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International - 17/05/2013
The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Jamie Matthews, CEO at Initials Marketing, takes a look at the claims made by Abercrombie & Fitch, the recent #FitchTheHomeless campaign,...
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An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people... Read more
International - 15/05/2013
Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Sydney agency Bloke has created a new branding profile for Tracky Dack Day in aid of client, Children's charity TLC.
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This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to... Read more
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of...
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iLove, the digital fashion and lifestyle publication set to launch in July, has appointed Jill Wanless as its beauty and fashion director.
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Dom Reilly has worked with Pangaea Creative to create the brand identity for his new range that combines classical craftsmanship with the design philosophy of a Formula1 race team.
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C&A has appointed Razorfish as its new digital agency of record across Europe in a deal which could be worth as much as £10m, although the exact figure remains unconfirmed.
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Yahoo! has unveiled The Comfort Challenge Four Ways to Wear, a new five-part video series co-produced by Factory Films to help users get the most out of their existing wardrobes run in partnership with fabric conditioner brand, Comfort Bright... Read more
During the major fashion weeks, more and more labels have made their runway shows accessible to their consumers and wannabe consumers (me...
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This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to... Read more
Condé Nast is eyeing the expansion of its Vogue-branded fashion course to other titles in its portfolio which includes Glamour, Wired and Tatler.
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