The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
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A campaign launches this weekend for Melbourne shoe brand Rollie, the first time the brand has done so.
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Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
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International - 23/05/2013
VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
A pop-up store which is set to open in Carnaby in June will allow visitors to use a ‘digital spray can’ to create their own design for a t-shirt.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
The medium, or media, has become "more important" than the message, ushering in a new era in which creative and media can unite more harmoniously, according to WPP CEO Sir Martin Sorrell.
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International - 22/05/2013
Accessories brand Fat Face has announced its appointment of Lineup Media to manage its consumer PR and digital campaigns ahead of its 25th anniversary celebrations.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
We are obsessed with the weather. Not as much as The Daily Express granted, but then nobody is as obsessed with the weather as The Daily...
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Tesco has confirmed that it is planning to expand its F&F clothing brand across the Middle East.
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International - 19/05/2013
Rihanna is reportedly suing high street giant Topshop for $5m after it sold T-shirts with her face printed on the front without her consent.
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International - 18/05/2013
Foot Locker is set to launch a new campaign to demonstrate its passion for sneakers, following on from last year’s ‘Sneaker Skills’ campaign.
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Ariel has unveiled its ‘surprise collection’ of stained clothes, which reveal their original prints only when washed, with Agencia Africa.
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International - 17/05/2013
Jamie Matthews, CEO at Initials Marketing, takes a look at the claims made by Abercrombie & Fitch, the recent #FitchTheHomeless campaign,...
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The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people... Read more
International - 15/05/2013
Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of...
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Sydney agency Bloke has created a new branding profile for Tracky Dack Day in aid of client, Children's charity TLC.
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This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to... Read more
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