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Fashion
The Drum Network
Design Classics: the versatile, understated essence of Margaret Howell
Opinion
Three surprising secrets behind Taylor Swift's brand success
The Drum Network
Singles’ Day: which fashion brands garnered the most attention?
The Drum Network
Cultural communities will replace loyalty programs
The Drum Network
Is TikTok the perfect home for luxury brands?
The Drum Network
Why your online fashion ads won’t work with gen Z: a look at campus culture
The Drum Network
Want to understand luxury brands in 2022? Look to street culture
The Drum Network
Age is just a number: older models and influencers are showing a new way forward
Opinion
Letter from Gen Z: global brands must play like the Yankees to fend off micro brands
The Drum Network
From material to meta: how fashion brands can leverage web3
Opinion
Can Kourtney Kardashian really clean up fast fashion?
Opinion
Dove’s #KeepTheGrey shows marketing is embracing over-50s, so why aren’t workplaces?
Opinion
Why are we still using genders in advertising?
Opinion
Letter from gen Z: TikTok has a fast fashion problem
Opinion
‘Value your value’: advice for luxury brands worried about the living-cost crisis
Opinion
The ASA made a right boob of banning the Adidas ad
Opinion
There’s an influencer pay gap problem – and marketers can fix it
Opinion
Metaverse Fashion Week comes into style
Opinion
It's time for marketers to move out of the fast lane and into the ‘slow life’ trend
The Drum Network
Discover three pioneers of luxury fashion in the metaverse
Opinion
Why Greggs’ collab with Primark is a (meal) deal made in heaven
The Drum Network
Hugo Boss’ aggressive rebrand is impressive, but it misses a trick
Opinion
Fashion brands switch up agency partners ahead of next year’s e-commerce push
Opinion
What brands need to know before experimenting with NFTs
Opinion
What UX designers can learn from the fashion industry
The Drum Network
Singles’ Day: Chinese fashion brands overshadow the rest
The Drum Network
The paradox of fashion: can fast ever slow down?
Opinion
It’s time to stop experimenting with social commerce and get stuck in
The Drum Network
SEO strategy increases customer engagement for master jeweler
Opinion
5 trends sure to land retailers and brands an A+ in their back-to-school efforts
Open Mic
With vaccinations on the rise British retail is bouncing back
Opinion
Letter from gen Z: here’s how we really use social commerce
Opinion
Letter from gen Z: why thrifting is the future of fashion
The Drum Network
Cult partner with Central Saint Martins students to create digital exhibition
The Drum Network
11 marketing tips for fashion retailers in 2021
The Drum Network
The future of DTC? Think like a lifestyle brand
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