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Latest marketing and advertising news for Fashion, including insights and opinions.

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The Drum Network

Generation Z is upending influencer marketing
The Drum Network

Is fast fashion slowing the retail market down?
The Drum Network

14 reasons why influencer co-creation is the way forward in influencer marketing
The Drum Network

Influencer marketing: How to use it to drive business
The Drum Network

To reach Gen Z, it’s time to think beyond digital

Opinion

Why luxury brands like Christian Dior have a strong DNA
Opinion

Has Bytedance joined the illustrious ranks of the BAT with Douyin in China?

Opinion

How brands can gain trust in a skepticism-filled Chinese market
Opinion

How can brands ensure that they work with the right KOLs in China?
Opinion

How brands can become ‘two-speed brands’ like Nike, Uniqlo and Moleskine
Opinion

What Nike’s acquisition of startup Celect means for the future of DTC retail
Opinion

Agencies, do you know how your publicly-listed clients' share price is performing?
Opinion

Dear Ted Baker: How to go global
The Drum Network

The fashion fix - why brands need to embrace sustainability
Opinion

Social commerce: what approach marketers should take in APAC
Opinion

Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day
Opinion

Lessons from Adidas: how brands can protect their identities in trademark battles
Opinion

After the Wikipedia gaffe, it could all go south for The North Face
The Drum Network

Marketing for millennials in fashion - the how, and why
Opinion

The myth of the influential influencer
Opinion

Debenhams must reflect on its failings and focus on the customer
Opinion

What The Face relaunch can teach brands about tapping into culture
The Drum Network

Wearable tech – sublime or ridiculous?
The Drum Network

What role for brands in a ‘circular economy’?
Opinion

Brand promises should be evergreen, but messaging must evolve
Opinion

Global campaigns should target cities, not countries
Opinion

Fashion Week is not the brand circus it used to be - and that's a good thing
Opinion

'Kerned by a robot’ – why the harsh criticism of Zara’s rebrand is unfair

Opinion

Chris Moody: Why brands should get a bit more Rive Gauche with their identities
Opinion

Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot
The Drum Network

Reversal of fortune: brand reinvention for M&S
Opinion

How can FMCG brands stay relevant in Indonesia’s new experience economy?

Opinion

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

Opinion

What makes Virgil Abloh’s Off-White the 'hottest' brand on the planet?
Promoted

From Cone Bras to Cancer Detection: What women want from their bras
Opinion

Next will see that moving ads from TV to digital is never seamless
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