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What role for brands in a ‘circular economy’?

15 March 2019

Brand promises should be evergreen, but messaging must evolve

05 March 2019

Global campaigns should target cities, not countries

25 February 2019

Fashion Week is not the brand circus it used to be - and that's a good thing

21 February 2019

'Kerned by a robot’ – why the harsh criticism of Zara’s rebrand is unfair

01 February 2019

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

21 January 2019

Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot

08 January 2019

The Drum Network

Reversal of fortune: brand reinvention for M&S

05 December 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

What makes Virgil Abloh’s Off-White the 'hottest' brand on the planet?

30 October 2018

Promoted

From Cone Bras to Cancer Detection: What women want from their bras

17 October 2018

Next will see that moving ads from TV to digital is never seamless

01 October 2018

Luxury fashion brands slow to embrace e-commerce must act now, and fast

23 August 2018

Burberry's new logo: in aspiring for simplicity it has ended up with basic

20 August 2018

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

19 July 2018

In defense of Lush’s #Spycops campaign and other cause marketing

09 July 2018

The Drum Network

Breaking up is hard to do: three approaches to divorcing the UK

03 July 2018

See you in real life: when to take your online brand offline

20 June 2018

Colenso BBDO's Wayne Pick picks his top three ads to win a Cannes Lions

18 June 2018

The Drum Network

FashMash Pioneers: sustainability applied to fast fashion

08 June 2018

Giordano Hong Kong's ‘Cook’ campaign is why there should be more women in leadership positions

04 June 2018

The craft of empathy: what people with disabilities taught me about copywriting

31 May 2018

How can global brands overcome Ramadan as a tickbox exercise?

15 May 2018

It took a decade, but International Women's Day has become a significant event in China

04 May 2018

The Drum Network

Marketing to women mantra: don't market to women

19 February 2018

The importance of casting for video advertising

30 January 2018

How even the most uncool brands swag with swagger

05 January 2018

The Drum Network

Can luxury retailers recreate the in-store experience online?

14 November 2017

The Drum Network

Building a luxury world: how to market the finest

13 November 2017

The Drum Network

In digital tech innovation, the UK high street is a dedicated follower of fashion

03 October 2017

The Drum Network

The marketing that millennials want to see from brands

09 August 2017

The Drum Network

Which brands do millennials like best?

31 July 2017

Brands need to move beyond the bling as the future of luxury is intangibles and escapism

31 July 2017

The Drum Network

Love brands RIP. Citizen brands are the future of marketing

28 July 2017

What happens to millennial fashion brands win when they try to shift a generation?

16 July 2017

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