Fashion
Brands must show their support all year round, not just during Pride month
Open Mic

'Brands must show their support all year round, not just during Pride month': marketing and...
wine bottles
Open Mic

Not all categories are created equal when it comes to client-agency relationships
Fashion brands
The Drum Network

How is coronavirus impacting fashion brands?
hey honey
The Drum Network

Crocs hires Hey Honey as its pan-European social creative agency of record
Mission UGC
The Drum Network

The rise of UGC and the race to reflect the ‘new normal’ in marketing
consumer trends
The Drum Network

Making sense of changing consumer media consumption during the pandemic
oubwebufo
The Drum Network

5 industries booming in sales & referrals during the Covid-19 pandemic
Relevance predicts how brands can get in front of wealthy consumers. Image: Sharon Mccutcheon/Unsplash
The Drum Network

Changing buying habits of the most wealthy are transforming the luxury industry
Two women cooking in a studio kitchen
The Drum Network

Influence through endorsement: the power of brand ambassadors
Watch jewellery
The Drum Network

Sparkling: a vision for selling jewellery in the digital age
RAPP on how War Paint makeup is revolutionising the male beauty industry.
The Drum Network

What category redefining brands can learn from the success of men's War Paint makeup
mobile and reatil
Open Mic

Mobile accounts for 65% of all ecommerce traffic - so why are mobile sales still lagging?
Generation Z
The Drum Network

Generation Z is upending influencer marketing
Black Friday shopping
The Drum Network

Is fast fashion slowing the retail market down?
Influencer marketing
The Drum Network

14 reasons why influencer co-creation is the way forward in influencer marketing
Influencer marketing
The Drum Network

Influencer marketing: How to use it to drive business
Gen Z online offline
The Drum Network

To reach Gen Z, it’s time to think beyond digital

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Opinion

Why luxury brands like Christian Dior have a strong DNA
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Opinion

Has Bytedance joined the illustrious ranks of the BAT with Douyin in China?

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Opinion

How brands can gain trust in a skepticism-filled Chinese market
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Opinion

How can brands ensure that they work with the right KOLs in China?
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Opinion

How brands can become ‘two-speed brands’ like Nike, Uniqlo and Moleskine
Celect Nike
Opinion

What Nike’s acquisition of startup Celect means for the future of DTC retail
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Opinion

Agencies, do you know how your publicly-listed clients' share price is performing?
Ted Baker
Opinion

Dear Ted Baker: How to go global
Sustainable fashion
The Drum Network

The fashion fix - why brands need to embrace sustainability
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Opinion

Social commerce: what approach marketers should take in APAC
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Opinion

Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day
Adidas design
Opinion

Lessons from Adidas: how brands can protect their identities in trademark battles
Mountain Range
Opinion

After the Wikipedia gaffe, it could all go south for The North Face
Millennials
The Drum Network

Marketing for millennials in fashion - the how, and why
The myth of the influential influencer
Opinion

The myth of the influential influencer
Debenhams must reflect on its failings and focus on the customer
Opinion

Debenhams must reflect on its failings and focus on the customer
THE FACE MAGAZINE RELAUNCH
Opinion

What The Face relaunch can teach brands about tapping into culture
Motiv smart rings
The Drum Network

Wearable tech – sublime or ridiculous?
Circular economy graphic
The Drum Network

What role for brands in a ‘circular economy’?