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Fashion
Open Mic
'Brands must show their support all year round, not just during Pride month': marketing and...
Open Mic
Not all categories are created equal when it comes to client-agency relationships
The Drum Network
How is coronavirus impacting fashion brands?
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Crocs hires Hey Honey as its pan-European social creative agency of record
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The rise of UGC and the race to reflect the ‘new normal’ in marketing
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Making sense of changing consumer media consumption during the pandemic
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5 industries booming in sales & referrals during the Covid-19 pandemic
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Changing buying habits of the most wealthy are transforming the luxury industry
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Influence through endorsement: the power of brand ambassadors
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Sparkling: a vision for selling jewellery in the digital age
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What category redefining brands can learn from the success of men's War Paint makeup
Open Mic
Mobile accounts for 65% of all ecommerce traffic - so why are mobile sales still lagging?
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Generation Z is upending influencer marketing
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Is fast fashion slowing the retail market down?
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14 reasons why influencer co-creation is the way forward in influencer marketing
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Influencer marketing: How to use it to drive business
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To reach Gen Z, it’s time to think beyond digital
Opinion
Why luxury brands like Christian Dior have a strong DNA
Opinion
Has Bytedance joined the illustrious ranks of the BAT with Douyin in China?
Opinion
How brands can gain trust in a skepticism-filled Chinese market
Opinion
How can brands ensure that they work with the right KOLs in China?
Opinion
How brands can become ‘two-speed brands’ like Nike, Uniqlo and Moleskine
Opinion
What Nike’s acquisition of startup Celect means for the future of DTC retail
Opinion
Agencies, do you know how your publicly-listed clients' share price is performing?
Opinion
Dear Ted Baker: How to go global
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The fashion fix - why brands need to embrace sustainability
Opinion
Social commerce: what approach marketers should take in APAC
Opinion
Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day
Opinion
Lessons from Adidas: how brands can protect their identities in trademark battles
Opinion
After the Wikipedia gaffe, it could all go south for The North Face
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Marketing for millennials in fashion - the how, and why
Opinion
The myth of the influential influencer
Opinion
Debenhams must reflect on its failings and focus on the customer
Opinion
What The Face relaunch can teach brands about tapping into culture
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Wearable tech – sublime or ridiculous?
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What role for brands in a ‘circular economy’?
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