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Burberry's new logo: in aspiring for simplicity it has ended up with basic

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

In defense of Lush’s #Spycops campaign and other cause marketing

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Breaking up is hard to do: three approaches to divorcing the UK

See you in real life: when to take your online brand offline

Colenso BBDO's Wayne Pick picks his top three ads to win a Cannes Lions

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FashMash Pioneers: sustainability applied to fast fashion

Giordano Hong Kong's ‘Cook’ campaign is why there should be more women in leadership positions

The craft of empathy: what people with disabilities taught me about copywriting

How can global brands overcome Ramadan as a tickbox exercise?

It took a decade, but International Women's Day has become a significant event in China

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Marketing to women mantra: don't market to women

19 February 2018

The importance of casting for video advertising

30 January 2018

How even the most uncool brands swag with swagger

05 January 2018

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Can luxury retailers recreate the in-store experience online?

14 November 2017

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Building a luxury world: how to market the finest

13 November 2017

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In digital tech innovation, the UK high street is a dedicated follower of fashion

03 October 2017

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The marketing that millennials want to see from brands

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Which brands do millennials like best?

Brands need to move beyond the bling as the future of luxury is intangibles and escapism

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Love brands RIP. Citizen brands are the future of marketing

What happens to millennial fashion brands win when they try to shift a generation?

Sorry isn’t enough: why agencies need to work with influencers and not against them

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Why travel brands have to think fashion

Nike crowned the most popular high street fashion brand on Instagram

WPP invests in 88rising to reach Asian millennial market

Polaroid Eyewear enlists Instagram influencers to mark 80th year as it looks to balance heritage...

Marketers from Molson Coors and The North Face talk brand purpose and agency relationships...

Topshop to transform Oxford Street into a giant water slide – in VR

Influencer site #Hashoff partners with Kinetic Social as influencer marketing continues to...

Independent Influence: Finding the soul of the agency

Ad of the Day: Cara Delevingne releases the beast with Magnum and Moschino

New York City being transformed into Paris for ‘Roland-Garros in the City’ campaign

Ad of the Day: Lululemon spotlights the diversity of yoga...without showing any yoga

People on the move featuring Trinity Mirror, Maxus, Roberto Cavalli and more

Bill Nighy asks ‘Why would anyone shop at TK Maxx?’ in retailer’s zany TVC

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