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The Drum Network
Media buyers ask difficult questions so you get the best price
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How to develop a digital transformation strategy that sticks
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How to take advantage of the LinkedIn algorithm change with your B2B posts
Opinion
Let’s address the AI elephant in the room. You’d never hire someone this mid
Opinion
Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we’d walk
The Drum Network
Investing millions in AI is great, if you know what to do with it
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Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
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AI won’t replace B2B copywriters, because it can’t
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Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy
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How to really get ahead in marketing: Learn to say ‘no’
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B2B mascots are out of favor, but they still deliver great results
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AI in SEO: Treat it like a new team member
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AI is already helping marketers do more, by augmenting (not replacing) them
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Effective measurement should propel brands forward – not hold them back
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Why aren’t we making more playful B2B work?
Opinion
Get ready to yell. Get ready to hide. It's a silly, serious year for design
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Black Friday isn’t just for B2C: How B2B brands can get involved
Opinion
The M&S Christmas ad backlash shows why marketers need to stand up for humor
Open Mic
The B2B guide to algorithmic marketing and how it can help to grow your business
Opinion
I’m starting a Britpop band to teach B2B marketers about the importance of segmentation
The Drum Network
LinkedIn influencing is staying put, here’s how to get it right in B2B
Open Mic
B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand o...
Open Mic
70% of consumers blocking cookies online, research shows
The Drum Network
Are agencies becoming Saas companies?
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How to turn finders into followers: the 4 steps to buyer enlightenment
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How digital transformation is stamping out passé B2B sales techniques
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What can B2B learn from consumer brands’ use of ad music?
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Are brands standing in the way of their own digital transformation?
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63% of clients prefer to see 1 creative route rather than 3: a look at the DBA report
Opinion
Top 5 tips for agencies to secure fair business in 2023
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How can B2B brands make sure they choose the right marketing agency?
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The pitch process is broken. Brands should know the value of ideas
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Measurability no longer has to limit your media choices
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TikTok for B2B companies: how to do it right
Opinion
As Musk & others call for AI pause, the perils of rushing development are clear
The Drum Network
Can neuroscience pump better creative into B2B marketing?
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