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Opinion
Why AI & ML must be part of diversity initiatives
Promoted
How to ace a salary negotiation – on both sides
The Drum Network
Delivering frictionless e-commerce: what brands can do to delight users
Opinion
Five changes to make to become a B2B sales operation
Opinion
Apple’s new email privacy controls: a big turnoff for consumers & marketers
Opinion
Covid-19 vaccine mandates and legal cases: what you need to know
Opinion
What was a good question that you asked today?
Opinion
Why your brand’s primary target must now be your own employees
Opinion
McKinsey on winning in the ‘next normal’: 3 elements to fuel growth
Opinion
Musts for mapping out the B2B customer journey, now that digital habits are here to stay
Opinion
Marketers, turn up your attribution game for your happily ever after
Opinion
Brands: proceed with caution during NCAA rookie frenzy
Opinion
The most important driver in B2B sales and no one is measuring it
Opinion
Brands say they value women, so why do they keep undervaluing women’s sports?
Opinion
With vaccinations on the rise British retail is bouncing back
Opinion
Juneteenth and the importance of the BIPOC community
Opinion
Marketers need a new lens for a world that has just been reimagined
Opinion
Organizing & unifying your measurement portfolio is hard – here’s how to do it in 3 st...
Opinion
The future of measurement: why it’s time for CMOs to kick the cookie habit
Opinion
It’s ‘transition time’ for consumers, so how are grocers faring in the UK?
Opinion
What Type As can learn from Type Bs: confessions of an easygoing ad man
Opinion
The real audience for B2B marketing is... not the c-suite. Here’s who you need to target
Opinion
Why now is the time for brands to (re)build accurate data dictionaries
Opinion
Why creative teams need to be ‘cultural meteorologists’
Opinion
Grads: so, you want to be in marketing or advertising? Know this
Opinion
The year that’s seen road warriors embrace digital transformation
Opinion
What’s next for the future of frequency capping?
Opinion
Humans are hardwired for connection, so why is building a brand community so difficult?
Opinion
Influencer expands collaboration technology to power brand performance across campaign lif...
The Drum Network
What will the impact be on e-commerce when we go back to normal?
Opinion
How ‘false positive’ personality types disrupt B2B intent data
Opinion
Want to convert that B2B sale? You’d better be aware of these 4 buyer personalities
Opinion
Does the advertising industry have a problem with modern slavery?
The Drum Network
Three PPC tips for B2B e-commerce companies
Opinion
We need to change the way we think about change
Opinion
Microsoft India CMO: the future of marketing is more accountability, less vanity
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