VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
John Steedman, the chairman and chief executive of GroupM has warned that the “heady days of colossal pre-GFC growth are well and truly over.”
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The 35th annual Association for Data-driven Marketing and Advertising awards has announced its call for entries for this year’s competition.
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It feels like an age since we had a new social platform to get excited about. When I say an age, I’m talking 6-7 months. I don’t think...
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Jonathan Betts has joined ZenithOptimedia from media buying giant Mediacom, where he will take up a role as group business director role.
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The Public Relations Institute of Australia has launched a comprehensive set of guidelines for managing internships, to address issues of fair work, payment and management highlighted in last year’s national RCG survey.
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R/GA Sydney has appointed Bryan Jones, formerly of SapientNitro, as its senior technical director.
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Sydney’s Plaza has affiliated with New York production house aWHITELABELproduct, creating a liaison that is intended to facilitate creative business in Australia and New Zealand.
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Different brands have different needs of where this social network fits into their business model. Some use it as a Marketing channel,...
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The Australian Association of National Advertisers has announced the launch of a watchdog publication designed to allow the public and the advertising industry to address complaints and issues of transparency.
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Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
2000 business leaders from across Australia and Asia Pacific are expected to attend this week’s ExactTarget Connect Global Tour, where digital marketers including Jeff Flanagan, head of digital, Microsoft, will be speaking.
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A tripartite hook up between Etihad Airways, Tourism Australia and Virgin is set to bring both a tourism boost and increased regional dispersal within Australia.
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There is a huge fear around the ROI of social media. It is a subject surrounded with scepticism, negativity and general confusion.
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Sydney’s Holla Agency, whose client Roster includes Finnair, Pacific Brands and MF Global, has announced the appointment of Viki Hammond as strategy director.
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Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content opportunities.
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The Association for Data-driven Marketing and Advertising has announced its speakers for this month’s Data Day taking place in Melbourne on the 14th and 16th of the month.
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Perth and Kinross Council has announced the appointment of Denvir Marketing with the aim of developing its ‘Invest in Perth’ business to business brand campaign.
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We understand why we’re engaging in B2B social, we understand the market and we now know which platforms we’re going to use. Now we need...
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Bullseye digital, with offices all across the Asia Pacific region, has turned its creative sights inward and will undergo a rebrand and “overhaul” of its offering.
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International - 04/05/2013
Sydney brand experience agency Urban has appointed Trish McNamara as group business director, and Richard Holt as its associate creative director.
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International - 02/05/2013
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