Opinion

Opinion

The view from Brazil: How the World Cup advertising battle is playing out on the ground

The World Cup may be a television advertiser's dream and a social media bonanza, but how is the... Read more

Paddy Power's rainforest stunt: How a little mischief went a long way

With an event as big as the World Cup coming up, it would be rude not to make a splash. It will... Read more

Pages

Subscribe to Opinions

Have your say

Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.