Opinion

Bank of England, Lloyds and Halfords drown in corporate PR headaches

Well hello there, my first ever witterings on this, my weekly column, for the ever-glam Drum magazine. Before I unleash my thoughts on... Read more

0 comments

Andy Barr - 10/10/2012

Public Relations

You are nothing without your audience: the importance of keeping up with consumers and all their devices

Opinion: Guest Columnists

In the first of a new series of articles, Rob Beeler, the vice president of content and media for AdMonsters, reminds us of the... Read more

1 comment

Rob Beeler - 10/10/2012

Digital

Why David Cameron must dare to be interesting on Twitter

Opinion: Guest Columnists

As the Prime Minister surpasses more than 100,000 followers to his new Twitter account in less than a week, he clearly has an audience -... Read more

0 comments

Daljit Bhurji - 10/10/2012

Social Media

Today is D Day as 60 digital agencies invade UK schools

Opinion: Gordon Young

Today is D Day. But forget deadlines or World War II heroics, in this instance the D stands for Digital. ... Read more

1 comment

Gordon Young - 10/10/2012

Digital

Legal response to MEC resignation email that sparked a social media storm

Opinion: Guest Columnists

Sarah Bazaraa, solicitor within the Dispute Resolution Group for legal firm Pannone looks over the Kieran Allen resignation email from... Read more

0 comments

Sarah Bazaraa - 09/10/2012

Marketing

Sarah Williams presents her research at the Euprera Annual Congress in Istanbul

PR Academia V Practice: competition or collaboration?

Opinion: View from the Ivory Tower

I was lucky enough to attend the Euprera 2012 Annual Congress in Istanbul the other week, and there were many excellent papers delivered... Read more

3 comments

Sarah Williams - 08/10/2012

Public Relations

Mercedes asks Twitter users to decide outcome of TV ads - but did they care?

Opinion: Guest Columnists

As part of its ground-breaking interactive experiment, Mercedes-Benz ran three separate... Read more

4 comments

Jason Stone - 08/10/2012

Advertising

video

Interview: Why InkedIn might be the new LinkedIn for SEO

Opinion: Awards Blog

As anyone worth their salt in digital knows, SEO is a key cornerstone of outreach - either for social media or websites - and sites... Read more

0 comments

Craig McGill - 08/10/2012

Social Media

Everybody in the club gettin’ tipsy: Sorting the good copywriting tips from the bad

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at the Together Agency, clambers up the mountain of online copywriting tips. Read more

3 comments

Andrew Boulton - 08/10/2012

Advertising

Saved for posterity: Ashley Cole's now deleted tweet

As Ashley Cole’s 'twat' tweet shows, Twitter’s changing the game - on and off the playing field

Opinion: Guest Columnists

Ashley Cole's Twitter outburst is just the latest in a long line of sporting social media fails, says David Granger, former head of... Read more

0 comments

David Granger - 05/10/2012

Social Media

How to take the lead in digital: why a people-oriented approach can deliver multichannel success

Opinion: Guest Columnists

Andrew Warren-Payne, research analyst at Econsultancy, looks at how inter-disciplinary teams with the right blend of skills are essential... Read more

0 comments

Andrew Warren-Payne - 04/10/2012

Digital

Will Romney's debate win be a game changer?

Opinion: US election

Emily Hunt looks at the impact last night's debate will have on the race for the presidency. ... Read more

0 comments

Emily Hunt - 04/10/2012

Media

Interbrand on Miliband: It's out with the New and in with the Old as Ed rebrands

Opinion: Guest Columnists

Something Old, Something New, something Borrowed from someone Blue. Interbrand's head of verbal identity, Chris Davenport, looks at the... Read more

0 comments

Chris Davenport - 04/10/2012

Design

The Milibrand: An adman's take on Ed and his 'One Nation'

Opinion: Guest Columnists

Will Ed Miliband's 'One Nation' rhetoric win over voters? AMV BBDO's Paul Burke has his doubts... ... Read more

1 comment

Paul Burke - 04/10/2012

Advertising

The hidden insult that could put paid to Romney's chances

Opinion: US election

Former Thomson Reuters analyst Ed Rombach explains why the US election is not as straightforward... Read more

0 comments

Ed Rombach - 03/10/2012

Media

Virgin snatch First opportunity - But has Beardy had his day?

Opinion: Guest Columnists

The last time my thoughts appeared on this lofty website I was berating the FirstGroup PR tactics relating to their win of the West... Read more

0 comments

Andy Barr - 03/10/2012

Public Relations

Why you need to optimise the customer journey to excel at multichannel marketing

Opinion: Guest Columnists

As human beings, we share the basic belief that anything we create can be improved upon. We tinker and tweak, invent and occasionally... Read more

1 comment

Stefan Tornquist - 03/10/2012

Marketing

Will you ever be able to say what you really think? The dilemma facing politicians

Opinion: Guest Columnists

As President Obama and Mitt Romney prepare to duke it out in a televised debate tonight, Bill McFarlan reminds us that, for those in the... Read more

1 comment

Bill McFarlan - 03/10/2012

Media

Scott Brown: Fighting to keep Ted Kennedy's old seat

The street remark that stunned me: "Getting rid of the nigger president"

Opinion: Letter from America

It is still possible to be shocked by the ferocity of American politics. Scratch an angry voter, and shocking racism can come to the... Read more

0 comments

Noel Young - 03/10/2012

Advertising

video

Companies not joining up online and offline data will be left behind by their competitors

Opinion: Guest Columnists

The importance of effective multichannel marketing in the digital age is beyond dispute. For businesses wanting to integrate their... Read more

0 comments

Linus Gregoriadis - 02/10/2012

Digital

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