Foxy Bingo ads make Eurovision tropes even weirder
The online gambling brand is courting a new generation of players with a Eurovision-inspired series.
Foxy Bingo amps up its playful personality with a Eurovision-style send up
Infusing a Eurovision-style Scandinavian metal band, a group of Eastern European Disco Aliens and Folk Singing Grannies with its purple-hued ‘foxiness’ the brand shows an abrupt change in tone when a ginger ‘boomfox’ fires up.
Sara Jolly, head of brand at Gala Bingo & Foxy Bingo, said: “I think the Singing Grannies may be unexpectedly the hit of the Summer!”
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Running across social and online for the next week, the campaign is the latest in a series of films produced by Neverland to embody the brand’s playful spirit.
Noel Bunting (nee Hamilton) executive creative director of Neverland adds: “Neverland’s douze points go to Foxy Bingo.”
All three films in the series were shot at the Hackney Empire by Blood Films.