Business on the move: Virgin, L'Oréal, Betway and more

Virgin Atlantic and Virgin Holidays have handed a three-year contract for their creative accounts to AMV BBDO. It marks the first time that the two Virgin entities have appointed a joint creative agency. AMV won the account in a closed pitch from incumbents Adam&Eve/DDB.

Global gambling firm Betway has handed its media account to OMD UK, following a four-way pitch. OMD will handle Betway's media services in the UK from April onwards.

The Department for International Trade has awarded its international Trade and Invest briefs to M&C Saatchi.

The agency has been directed to promote foreign direct investment in the UK by harnessing positive perceptions of Britain and 'Britishness' via the existing 'GREAT Britain & NI' campaign. Both briefs will target markets such as the US, Germany, Japan and China.

Bulldog Gin has hired Grey London as its global lead agency after a competitive pitch. The new brief will cover strategy, creative, PR, and social, and will see a new campaign for the spirits brand land later this year.

Indian sports game brand Dream11 has appointed Happy mcgarrybowen to create its new brand identity.

Happy mcgarrybowen will redesign the brand’s logo and will also create a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.

Online advertising agency Push has hired Frank to handle its B2B communications programme. Push specialises in bespoke digital advertising and mobile marketing campaigns, and boasts an account book of over 300 clients.

Loyalty service StylePoints, which rewards users for sharing their data with brands and publishers with digital currency, has appointed London Advertising. There was no incumbent agency.

ByNWR.com, a new online cultural platform from acclaimed film director Nicholas Winding Refn, has appointed Bureau. The agency has been tasked with creating and building the platform, a guest-curated digital space dedicated to alternative and hard-to-find culture. The platform is due to launch in May.

Blackpool Pier has appointed Roland Dransfield to handle PR for the seaside resort's pier attractions. The Mancunian agency has been tasked with devising a campaign to celebrate the pier's 150th anniversary this year.

Promote PR has been appointed by England Hockey to support this summer’s Vitality Hockey Women’s World Cup. Promote has been tasked with launching an integrated campaign that raises the profile of the sport among children and adults.

Launches

Former Paddypower marketing chief Ken Robertson has launched a new marketing and content agency called The Tenth Man. The agency is working with a remit to 'build disruptive brands' by challenging groupthink and consensus decision-making.

Digital agency Wunderman has announced the introduction of a new on-site agency called Wunderman Inside. Launched as a way of providing more flexible agency models for digital marketing clients, the agency will be helmed by James Sanderson.

Australian music supervision agency Music Mill, which supplies advertising and marketing agencies music searches and song recommendations for media content, has announced the launch of a sister agency in London.

Song Mill will follow the same business model as its Australian parent, but with a remit to focus on the UK market.

Acquisitions

L'Oréal has acquired augmented reality and artificial intelligence brand ModiFace for an undisclosed sum. The company aims to use the acquisition to expand its digital offering with innovative technologies throughout beauty experiences.

Cloud computing company Salesforce has acquired MuleSoft for $6.5bn.

The transaction is expected to close at the end of July, and will MuleSoft to provide its application network offering at a greater scale than before.