Mobike’s global expansion continues as it rolls into South Korea

Chinese bike sharing company Mobike has launched in South Korea

Mobike, the Chinese bike-sharing company, has continued its global expansion plans with the launch in South Korea.

The company launched its dockless bicycles in the South Korean city of Suwon in a move that forms part of the city’s plans to reduce carbon emissions and promote sustainability.

The launch is the latest in Mobike’s ambitious international expansion plans, which has seen the company expand to 180 cities globally since its launch in April 2016. Mobike launched in Thailand in August, the UK in June and Singapore in March.

Mobike founder Hu Weiwei, said: “Mobike’s smart bike-share service is an urban mobility solution designed to fulfill the eco ambitions of smart cities by providing residents with a convenient and sustainable mode of transport. As a model eco-city in Korea and the region at large, Suwon is core to the nation’s sustainable development, and we are pleased to be working side-by-side with the city government to bring the city one step closer to realizing its ambitions for a smarter, greener city.

Mobike is backed by investors including Tencent, Foxconn, Bertelsmann, Temasek, Warburg Pincus and Sequoia Capital.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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