Mobike, the Chinese bike sharing company, has continued its international expansion strategy launching in Thailand through a series of strategic partnerships.
Mobike has partnered with mobile phone operator Advanced Info Service (AIS), shopping centre company Central Pattana Group (CPN), and Thailand’s largest university Kasetsart University (KU) to launch its smart bikes across the country.
The partnerships will see Mobike’s roll out across Bangkok’s Kasetsart University and Central World shopping mall and will be supported by AIS’s mPay payment platform.
The initial launch will see Mobike offer two free months of service to new customers.
Joe Xia, Mobike founder and CTO, said, “Mobike is excited to partner with leading Thai businesses and institutions to bring our smart, sustainable mobility solution into the country. Our success in Thailand will be driven by these partnerships, our use of the most advanced technology in the industry, and our experience leading the largest mobile-enabled IoT network in the world.”
The move is the latest in Mobike’s international expansion plans, which has already seen the bike sharing business launch in the UK, Singapore, Italy and Japan.
Mobike launched in Shanghai in 2016 and quickly expanded across China before setting its sights on global expansion. It now boasts 7 million bikes across 160 cities.
The company is backed by investors including Tencent, Foxconn, Bertelsmann, Temasek, Warburg Pincus and Sequoia Capital.
Mobikes are equipped with built-in GPS and unique smart lock technology which enables users to locate available bikes by location, scan the QR code on the bike, complete a digital payment transaction and when finished leave the bike wherever they like.
Mobike uses digital technology to monitor the location and health of its bike and leverages the data it collects to allocate the bikes across the city in response to traffic and location-based demand.
Suvit Arayavilaipong, SVP-PDM of AIS, said, “AIS’s partnership with Mobike demonstrates our commitment to promoting the Internet-enabled sharing economy. Mobike is an outstanding example of how applied IOT solutions can solve challenges like urban mobility and reducing carbon emissions, while at the same time increase economic activity.”
Nattakit Tangpoonsinthana, executive vice president of marketing at Central Pattana Group, said, “Mobike will help make Bangkok a greener city, and further enhance its reputation as a world-class tourist destination.”