There are now 1.3B of you actively using Messenger every month. Thank you! We will continue to work hard to make our product better for you. pic.twitter.com/gjEgDXZfgg
— David Marcus (@davidmarcus) September 14, 2017
The psychologically important milestone reinforces Facebook’s dominance of the social landscape, coming just two months after WhatsApp proudly revealed that it too could count 1.3bn monthly users.
These numbers are important to Facebook as it seeks to diversify its income away from its news feed toward its burgeoning messaging services, amidst anticipation that ad sales growth will flatline over the second half of the year.
Facebook has already begun trialing Messenger ads, contributing to a 40% surge in its share price amidst expectations that 2017 sales could surge 42% from a year earlier.