The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Technology Facebook

Facebook rolls out Messenger ads far and wide in global push

Author

By John Glenday, Reporter

July 12, 2017 | 2 min read

Facebook is rolling out Messenger ads worldwide after successful tests in Australia and Thailand, offering businesses everywhere the chance to extend their reach among the messaging system's 1.2bn monthly users.

Facebook rolls out Messenger ads far and wide in global push

Facebook rolls out Messenger ads far and wide in global push

This expanded functionality will give marketers the opportunity to dovetail existing advertising solutions such as click-to Messenger ads, sponsored messages and a conversation management tool into their campaigns.

Outlining how the new tool will appear in practice Facebook stated: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation.

“Messenger ads will be available in Ads Manager and Power Editor. If you're using automatic placements, Messenger is included for all supported campaign objectives. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook.”

Additional functionality will be added to the service over the coming months as Facebook continues to invest resources into a platform which now plays host to 11,000 chatbots.

Technology Facebook

More from Technology

View all

Trending

Industry insights

View all
Add your own content +