Thorpe Park unleashes undead billboard horde to promote The Walking Dead attractions

Walking Dead Thorpe Park

Comms agency Taylor Herring has subverted out of home advertisers by making commuters wish they were tucked up safely at home, by anchoring the living dead to an ad installation in East London.

A bizarre bit of experiential marketing for Thorpe Park is helping to promote two Walking Dead mazes based on the long-running AMC show. The attractions will be unveiled as the show hits its 100th episode In October, tying in with the Fright Nights season.

The billboard was reportedly soaked in over 50 kilogrammes of animal organs and entrails to shock passersby. It is unlikely the gory ad format will be widely adopted by the industry but it inarguably provides a not-so-subtle alternative to online adblocking.

The installation, which is mounted on a truck, will tour London henceforth. Some of the zombies got free from the billboard taking to the streets with sandwich boards and golf sale signs.

Dominic Jones, divisional director, at Thorpe Park Resort, said: "Fright Nights is Thorpe Park Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors.

“Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”

The show provides a lot of room to play with in the outdoor space. Now TV in the UK ran a particularly strong prank utilising zombie CCTV in petrol stations. Further to that Sky ran an interesting VR bus stop to scare commuters.

Below is footage from the stunt.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John