The top figures of the UK digital marketing industry are once again being sought for the annual Digerati list compiled by The Drum.
Each year, The Drum reveals the most influential figures in the UK digital marketing sector in order to highlight who is at the top of the tree with the overall winner named as Individual of the Year at the Dadi awards.
Last year's winner of the award was IBM iX Europe chief Matt Candy, with previous recipients including Mr President's Laura Jordan Bambach, WPP head honcho Sir Martin Sorrell and SapientRazorfish' Nigel Vaz.
On being named on the Digerati list, Vaz, said: "It’s said that the journey is the reward. When you make it into The Drum’s Digerati you know you’ve arrived. More than that, it’s a ‘most influential’ list that holds a high bar around the individual, the company and their impact to this community – so it’s the goal of getting there and what you do along the way that really matters. And that benefits us all."
Meanwhile, Mediacom's Karen Blackett, added "It was an immense honour and privilege to be in such amazing company. Also glad there was some diversity in the list"
Group M's chief transformation officer, Lindsay Pattison also said: "I couldn't think of a smarter group to be listed with. I an honoured to be a Digerati alumni."
To better reflect the divergence of the digital industry, this list of individuals this year will be split into five sections: brand; media owner; agency; adtech; martech and consultancy.