The Drum Awards Festival - Extended Deadline

-d -h -min -sec

The Drum Awards For Digital Industries Technology IBM

IBM’s Matt Candy named Dadi Individual of the Year 2016


By The Drum Team, Editorial

October 19, 2016 | 2 min read

Matt Candy, the European leader for IBM’s interactive experience business, has been named individual of the year at The Drum’s Dadi Awards.

IBM's Matt Candy

IBM's Matt Candy is the Dadi Individual of the Year 2016

Candy was chosen as the winner after topping our Digerati poll, a public vote to find the UK’s most outstanding digital talent, which garnered some 5000 votes.

He collected his accolade at last night’s 10th anniversary Dadi Awards ceremony in London, where Accenture’s Wheelchair Fitness Tracker took home the Grand Prix.

The award is recognition of a fine year for Candy, who has built IBM iX into one of the world’s largest digital agencies working with brands such as BP, Orange and Boots. He has also presided over award winning campaigns for Wimbledon, El Corte Ingles and Volkswagen.

As well as overseeing organic growth, he acquired three leading European agency groups – Aperto,, and Bluewolf – to join IBM iX.

He has also dedicated much of 2016 to nurturing the next generation of talent by helping build a career pathway for the young designers joining his agency.

The full list of this year’s winners can be found at

The Drum's entire Digerati list of the top 100 people in the UK digital industry will be revealed later this year.

The Drum Awards For Digital Industries Technology IBM

More from The Drum Awards For Digital Industries

View all


Industry insights

View all
Add your own content +