Google visualises virtual reality ad format compatible with mobile
Google has made a head start developing ad formats for one of the next media battlefields, virtual reality (VR), and has unveiled the fruits of its labour in the form of an ad cube.
Google's VR ad format
Developing a solid monetization stream will help support VR content, something that, along with hardware accessibility, is to an extent hamstringing the growth of the industry. Google's experimental research unit Area 120 said they are prototyping a new product, a video ad housed within a digital cube, activated upon an interaction.
Google product manager Aayush Upadhyay and associate project manager Neel Rao, said that developers had guided them to avoid “disruptive, hard-to-implement ad experiences”.
The solution was an ad cube, fitted within the interface that can fold out into a video. It is keen to roll the solution out across Cardboard (on Android and iOS), Daydream and Samsung Gear VR.
More importantly, the feature has been rolled out to developers in an early form for them to get to grips with.