Laying the foundations for data-centric marketing

Brands that aren’t building their marketing teams around data are missing the opportunity to earn an influential vote at C-suite level. Marketing today revolves around data, which means your marketing team needs to be truly data-driven.

The best way to gain respect from the C-suite is to ensure your marketing team is organised around the intelligent application of hard data. Digital marketers, PR specialists, social media and content marketing teams all need to be driven by data.

In this webinar, Meltwater’s head of marketing EMEA, Heidi Myers, joins The Drum to reveal how it is reaching this goal and share tips on setting the right KPIs, selecting and using the correct tools and generating reports.

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