Marketing Source sells to tech provider Equiniti
Marketing Source has sold to technology company Equiniti for an undisclosed sum.
Marketing Source sells to Equiniti
The agency specialises in data and digital communications and lists high street retailer Debenhams, Universal, Stella, Santander and O2 among its clients.
Equiniti describes itself as “an intelligent provider of sophisticated technology, administration, processing and payments services,” to blue-chip companies, Government and retail investors in the UK.
The deal was advised by global M&A and consultancy firm, SI Partners, which said it is indicative of the current wider trend in the industry for companies outside the typical buyer spectrum to snap up marcomms talent.
“This type of acquisition would have been atypical of the industry three years ago, but this is now something we are seeing with greater frequency,” said Tristan Rice, who leads the EU division of SI Partners.
“Digital and data capabilities are in high demand.”
SI Partners also recently advised WAE, a global customer experience and service design consultancy, on its sale to Argentinian technology services company, Globant.