Ad of the Week: Lloyds Banking Group - Horse Story
Lloyds Bank’s iconic black horse takes centre stage in a campaign to mark the bank’s role in supporting its customers through 250 years of an ever changing Britain.
Chosen as this week’s ad of the week, the creative from Adam&EveDDB depicts the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day.
In each scene of the ‘Horse Story’, the black horses put people first, demonstrating Lloyds’ core values of loyalty, trust and service.
To choose next week's ad of the week make sure you cast your vote in the latest Creative Department round-up.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Additional Credits: Planner: David Golding
Media agency: MEC
Producer: Matt Craigie/Victoria Bennett
Account Management: Mat Goff/Charlotte Wolfenden
Media planner: Hannah Mcwilliam, Melanie Constant
Production company: Rogue
Director: Sam Brown
Editor: Paul Watts, The Quarry
Soundtrack name and composer: Birdy, Wings
Post-production: The Mill
Audio post-production: Aaron Reynolds, Wave